We are all visual creatures. When we are presented with large chunks of
information, we need visuals to help us process and remember the content. When press releases with visuals are distributed to the media, the number of views is 1.4 times more than text-only releases, and video releases receive 2.8 times more views.
Hence it is important for PR and corporate communications professionals to have a mix of multimedia assets in their releases to maximise the chances of their releases getting picked up by the media.
Ranging from anniversaries to festivals and corporate acquisitions, let us share with you how brands made use of multimedia assets including videos and infographics to capture the short attention span of their audiences in the digital world of 2016.
We have shortlisted 15 best eye-grabbing storytelling visuals that will hopefully inspire you to add more dimension to your next release.
15 Best Storytelling Visuals of 2016:
Even though a picture paints a thousand words, it is also important to integrate other storytelling elements into your release. Here are 4 best practices to ensure good media pickups from journalists’ perspectives.
1) Use compelling and concise headline and sub-headlines. Ensure all important information is in the first 65 characters. Journalists are constantly flooded with releases daily, hence it is important that your headline piques their interest.
2) Short videos with subtitles are the new trend to look out for. According to Digimind, 85% of Facebook videos are being watched without sound. Hence, it is good to include videos with subtitles.
3) Avoid fluff words and go straight to the point. As journalists only report facts, eliminate the use of fluff words help them save a lot of time. For example, instead of saying “ABC drug is ground-breaking and is never before seen”, say “ABC drug has twice the amount of paracetamol that will help relieve pain for up to an additional 12 hours”.
4) Provide insightful quotes so that journalists are able to add more layers and in-depth information when they cover your story.
For more Asia-Pacific journalists’ tips on media pickups as well as their news gathering habits, download our complimentary Survey Report: Journalists’ Working Status and News Gathering Habits in Asia Pacific today.