Author Archives: Charmaine Cheng

Media landscape in China: social media as the most important source of collecting information

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens livin[……]

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How Journalists Feel About PR Pros

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pag[……]

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Media Q&A: Focus Malaysia

Focus Malaysia is a business weekly that publishes news and analysis on issues relating to corporate affairs, small and medium enterprises, econom[……]

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4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

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Dress from the feet up: Why boilerplates are important and what elements to include in them

Photo by Camila Damásio on Unsplash

A killer headline? Check.

A newsworthy, logically crafted, grammar-free main body? Check.

So now, what’s mi[……]

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