Author Archives: Charmaine Cheng

4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

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Dress from the feet up: Why boilerplates are important and what elements to include in them

Photo by Camila Damásio on Unsplash

A killer headline? Check.

A newsworthy, logically crafted, grammar-free main body? Check.

So now, what’s mi[……]

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Media Q&A – Korea IT Times

PR Newswire recently sat down with Yeon Chol-woong, a journalist of 13 years and a founding member of Korea IT Times, to learn more about the type of[……]

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How to Write a Trade Show News Release that Turns Heads

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your e[……]

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Content Marketing: 55 Proven Ways that will Benefit your Business [Infographic]

One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this[……]

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