Author Archives: Niphon Goodyear

Setting Goals for Your Next Press Release is The First Step to Getting Results

What are your goals? What can we do to define them and what needs to be done to achieve them?

Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results.

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Content We Love – The “Magnitude” of a Press Release

By Niphon Goodyear 

The magnitude of the events that happened this year will not be forgotten for some time and so this edition of Content We Love[……]

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Content We Love: Vivid Sydney’s glow takes over the city

If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain amazing results, I would recommend sending out a multimedia news release(MNR)!

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**VividSydney Songlines Artist Donny Woolagoodja credit Destination NSW

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Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

By Niphon Goodyear

One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press[……]

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Content We Love: SFCE Announces Strategic Co-operation Agreement with AVIC

Release link:  http://en.prnasia.com/story/119060-0.shtml

Press releases that are chosen for the Content We Love blog are chosen from a number of q[……]

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