Category Archives: Asia Specials

– Asia trends/ events/ research/ insights
– From the Agencies in Asia
– Common challenges for PR/ Marketing/ IR/ CSR Asia
– From marketers/ Internal communications in Asia

How to Write High-Quality Press Release Content

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

In this article, we will discuss the 4 key elements to writing high-quality press release content:

  • The news announcement
  • Multimedia attachments
  • High-quality links
  • And social media

[……]

Read more

4 Tips on How to Engage Customers & Tell a CSR Story through Press Releases

According to a Nielsen survey on Global Corporate Sustainability (CSR), “66% of consumers say they are willing to pay more for sustainable brands” and “sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally.” With a wealth of information at their fingertips, consumers everywhere feel empowered to support organisations that are committed to promoting change in the economy, environment and society at large. In an age of immense data flows, how can brands rise above the noise to get their targeted messages noticed by an increasingly message-focused audience?

There are many ways to tell a powerful CSR story to consumers, but mass media plays a key role in raising brand awareness and reinforcing its image in the public eye.  Journalists view direct corporate messages as a trusted source of information, so companies should make sure that distributing press releases is a key part of their communication strategy. A good story angle in your press releases not only improves your brand’s image, it also ensures media pickups, boosts employee engagement and attracts more customers and investors.

[……]

Read more

Media Q&A – Korea IT Times

PR Newswire recently sat down with Yeon Chol-woong, a journalist of 13 years and a founding member of Korea IT Times, to learn more about the type of[……]

Read more

5 Things to Note When Pitching Lonely Planet Asia

 photo 1_zpsmpk27tjx.png

“A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas.

[……]

Read more

Setting Goals for Your Next Press Release is The First Step to Getting Results

What are your goals? What can we do to define them and what needs to be done to achieve them?

Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results.

[……]

Read more