Category Archives: Asia Specials

– Asia trends/ events/ research/ insights
– From the Agencies in Asia
– Common challenges for PR/ Marketing/ IR/ CSR Asia
– From marketers/ Internal communications in Asia

Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you t[……]

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5 Developments in China in That Will Affect Your Branding in 2018

A look back at 2017


As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is defi[……]

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Three Tips for Using Images in Press Releases

As an editor at PR Newswire, I have to read and proof-read many press releases on a daily basis. Among these press releases, only those that have inte[……]

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How to Write High-Quality Press Release Content

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

In this article, we will discuss the 4 key elements to writing high-quality press release content:

  • The news announcement
  • Multimedia attachments
  • High-quality links
  • And social media

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4 Tips on How to Engage Customers & Tell a CSR Story through Press Releases

According to a Nielsen survey on Global Corporate Sustainability (CSR), “66% of consumers say they are willing to pay more for sustainable brands” and “sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally.” With a wealth of information at their fingertips, consumers everywhere feel empowered to support organisations that are committed to promoting change in the economy, environment and society at large. In an age of immense data flows, how can brands rise above the noise to get their targeted messages noticed by an increasingly message-focused audience?

There are many ways to tell a powerful CSR story to consumers, but mass media plays a key role in raising brand awareness and reinforcing its image in the public eye.  Journalists view direct corporate messages as a trusted source of information, so companies should make sure that distributing press releases is a key part of their communication strategy. A good story angle in your press releases not only improves your brand’s image, it also ensures media pickups, boosts employee engagement and attracts more customers and investors.

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