Category Archives: Asia Specials

– Asia trends/ events/ research/ insights
– From the Agencies in Asia
– Common challenges for PR/ Marketing/ IR/ CSR Asia
– From marketers/ Internal communications in Asia

Using Social Media to Complement your Press Releases

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Air Asia

A crisis is an unplanned event. It happens overnight without any warning or clue. Th[……]

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Journalist: To share or not to share, this is the question

Journalists usually decide whether to look at your press release within a minute’s time by doing a quick scan of the content.  In a Forbes’ article, a[……]

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Australian Media/Publishing Industry: The Need for Brand Content to Succeed

The Australian Media/Publishing industry is now almost towards the end of the transitioning to from print to digital and mobile, and consolidating the[……]

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What You Need to Know About Presidential Crisis Management


The recent South Korea’s political corruption and presidential scandal which sees the country’s first female president Park Geun-hye impeach[……]

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MIX MARCOMM is Indonesia’s leading marketing communications magazine, published by SWA Media Inc. The magazine is popular among marketing professi[……]

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