Category Archives: Content PR & Marketing

Creating Content/ Managing Content/ Content Distribution/ Story-telling

4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

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Dress from the feet up: Why boilerplates are important and what elements to include in them

Photo by Camila Damásio on Unsplash

A killer headline? Check.

A newsworthy, logically crafted, grammar-free main body? Check.

So now, what’s mi[……]

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How to Write a Trade Show News Release that Turns Heads

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your e[……]

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Setting Goals for Your Next Press Release is The First Step to Getting Results

What are your goals? What can we do to define them and what needs to be done to achieve them?

Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results.

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Five Ways Brands Can Combat Fake News with Press Releases

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before.

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