Category Archives: Content PR & Marketing

Creating Content/ Managing Content/ Content Distribution/ Story-telling

Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you t[……]

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Facebook Changes – The Good Times Are Over

The good news is that we’ll be seeing more conspiracy theory posts from crazy Uncle Stan, and of course, we cannot forget that seemingly unending[……]

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5 Developments in China in That Will Affect Your Branding in 2018

A look back at 2017


As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is defi[……]

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Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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6 Cost Effective Ways to Promote Your Company Online

Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach.

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