Category Archives: Content PR & Marketing

Creating Content/ Managing Content/ Content Distribution/ Story-telling

Five Ways Brands Can Combat Fake News with Press Releases

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before.

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Content Marketing: 55 Proven Ways that will Benefit your Business [Infographic]

One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this[……]

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Journalist: To share or not to share, this is the question

Journalists usually decide whether to look at your press release within a minute’s time by doing a quick scan of the content.  In a Forbes’ article, a[……]

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The Digital Evolution of the Humble Press Releases

As 28 October 2016 marks the 110th anniversary of press releases, we are delighted to share with you some interesting facts on press releases from 1906 to 2016. It has been a solid 110 years since the father of modern public relations created this source of announcement for companies to disseminate their information to the public and media.

press release anniversary cover blog

 

 

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When Tweet Went Wrong

No matter how savvy and experienced your social media team is,  mishaps can happen in the world of social media.  Most of the time, mistakes are harml[……]

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