Category Archives: Measurement & Monitoring

Data & Analytics/ Measurement/ Big Data/ Marketing ROI/ Data driven PR & marketing

Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

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Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

By Niphon Goodyear

One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press[……]

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Nivea’s Ad Gaffe: Lessons in Crisis Management

Ads that play on women’s fears have long had their place in advertising history, and while we think the era of ridiculously sexist vintage ads are ove[……]

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Content We Love: Be a Solution for Your Audience in B2B Marketing

B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their eff[……]

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