Category Archives: Measurement & Monitoring

Data & Analytics/ Measurement/ Big Data/ Marketing ROI/ Data driven PR & marketing

Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

By Niphon Goodyear

One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press[……]

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Nivea’s Ad Gaffe: Lessons in Crisis Management

Ads that play on women’s fears have long had their place in advertising history, and while we think the era of ridiculously sexist vintage ads are ove[……]

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Content We Love: Be a Solution for Your Audience in B2B Marketing

B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their eff[……]

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5 Tips for Pulling Off a Newsjack with Everyday PR Tools

The below article was originally published by Sarah Skerik  on our sister blog “Beyond PR” on 16 Jan 2014. Learn how creative PR can be and how PR New[……]

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Be Brief!


If content is king, then a consumer’s attention span is his fickle, cruel mistress.

Attention Span-02The always entertaining Farhad Manjoo over at Slate r[……]

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