Category Archives: Online Influence

– Online communities/ digital events
– Social media/ WOM
– content syndication/ Online visibilitiy/ search engine marketing
– online reputation management

How Journalists Feel About PR Pros

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pag[……]

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Established in 2006, ACROFAN is the brainchild of Mr. Ryu Jae-Yong who wanted an online space to index and archive the news articles he was writing as[……]

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4 things PR and IR professionals should know about Shenzhen-Hong Kong Connect

The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese g[……]

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When Tweet Went Wrong

No matter how savvy and experienced your social media team is,  mishaps can happen in the world of social media.  Most of the time, mistakes are harml[……]

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Content We Love: Vivid Sydney’s glow takes over the city

If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain amazing results, I would recommend sending out a multimedia news release(MNR)!



**VividSydney Songlines Artist Donny Woolagoodja credit Destination NSW


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