Category Archives: Storytelling

6 Cost Effective Ways to Promote Your Company Online

Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach.

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Your Website PR Is Not What You Think. You’ve Got It All Wrong.

Think you know what does PR mean for your website?

“PR” is probably the most over-used, over-abused, over-confused and just down-right misleading abbreviations in the whole Internet Marketing field. So what is PR?

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Dress from the feet up: Why boilerplates are important and what elements to include in them

Photo by Camila Damásio on Unsplash

A killer headline? Check.

A newsworthy, logically crafted, grammar-free main body? Check.

So now, what’s mi[……]

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5 Things to Note When Pitching Lonely Planet Asia

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“A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas.

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How to Write a Trade Show News Release that Turns Heads

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your e[……]

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