Category Archives: Tools & Tactics

– Writing Press Releases: Language/ Culture/ Media landscape
– Content generation/ Content production/ marketing tools

Five Ways Brands Can Combat Fake News with Press Releases

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before.

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Content Marketing: 55 Proven Ways that will Benefit your Business [Infographic]

One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this[……]

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4 things PR and IR professionals should know about Shenzhen-Hong Kong Connect

The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese g[……]

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Top 3 Things to Resolve Before a Crisis Strikes

 

Last week, the second media coffee event in 2016 was hosted in Hong Kong with a topic “Crisis Communications in the Digital Age“.  The event[……]

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Startup PR 101: 7 rules to live by for BETTER media coverage

The best way for any startup to gain media coverage is to learn from successful entrepreneurs and experienced editors. Gaining insights from Leo Widrich, Co-Founder of Buffer (a software application designed to manage accounts in social networks), Victoria Ho, Editor of Mashable Asia, and Tim Neesham, Editor of PR Newswire Asia, here are 7 ways to get media coverage for your startup.

7 media tips-cover

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