Category Archives: Tools & Tactics

– Writing Press Releases: Language/ Culture/ Media landscape
– Content generation/ Content production/ marketing tools

Media landscape in China: social media as the most important source of collecting information

China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens livin[……]

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How Journalists Feel About PR Pros

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pag[……]

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4 Tips to Craft an Effective PR Strategy for Your Hotel

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an associati[……]

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Dress from the feet up: Why boilerplates are important and what elements to include in them

Photo by Camila Damásio on Unsplash

A killer headline? Check.

A newsworthy, logically crafted, grammar-free main body? Check.

So now, what’s mi[……]

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5 Things to Note When Pitching Lonely Planet Asia

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“A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas.

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