Tag Archives: Content Distribution

5 ways to use press release analytics to define your international PR strategy

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines all[……]

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GE China’s Director of Brand & Communications Li Guowei: Three Things That B2B Brands Need To Do and Do Well

At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law L[……]

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Do Well By Doing Good

How can a brand stand out nowadays? To set your brand above the rest, create emotional associations that resonate in your audiences.  What this means[……]

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Tips for getting your press releases picked up by UK’s Press Association journalists

Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that[……]

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The Vagaries of Going Digital: Takeaways from Click Z Live

When talking about going digital, experts use jargon such as native advertising, ROI, KPI, value proposition, synergy, etc. However, how do we all inc[……]

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