Tag Archives: Content We Love

A is for Authenticity: Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands

Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash.

When I got to this press release Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands, published in April by global communications agency Cohn & Wolfe, I could not help but look for Volkswagen’s place in the chart.

(Source: Quotefancy.com)

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Content We Love: Mundipharma’s Innovative Use of Gaming Shines Light on Cancer Awareness

Courtesy of Pawel Kadysz @ Unsplash

Happiness is when you are drowning in a sea of press [……]

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Content We Love: Learn how companies use microgiving to radiate positive energy in the CSR 3.0 era

Image courtesy of winnond at FreeDigitalPhotos.net

Image courtesy of winnond at FreeDigitalPhotos.net

Google has recently ear[……]

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Content We Love: A “Dino-mite” Release

It’s not every day that a release about a dinosaur skull lands in your inbox, and it made me sit up (and make bad dinosaur puns, apologies for the tit[……]

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Content We Love – A Perfect Press Release

Or at least very close to perfect – I am referring to a press release from Qualcomm in February, with the headline “Qualcomm and China’s National Deve[……]

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