Tag Archives: goals

Setting Goals for Your Next Press Release is The First Step to Getting Results

What are your goals? What can we do to define them and what needs to be done to achieve them?

Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results.

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