Tag Archives: PR

Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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Unilever Shares Practices in Social Communication

“Weibo is media, while WeChat is social”. This was the main point stressed by Wu Liang, director of corporate communication and sustainable developmen[……]

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GE China’s Director of Brand & Communications Li Guowei: Three Things That B2B Brands Need To Do and Do Well

At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law L[……]

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