press release optimization
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Use QR Codes to Bolster the Effectiveness of Your Release
Going the safe route with your press releases does little to separate your release from the countless thousands of others going out each day. The proven, safe way lacks innovation, while shaking things up a bit by including QR codes in marketing materials can reap massive benefits. While you don’t have to create the world’s largest QR code, you can still effectively utilize one by plugging it into a press release. Invented a bit before their time, QR codes didn’t make much of an impact at first, but they…
