Tag Archives: Press Release

How to Write a Trade Show News Release that Turns Heads

These days there are an abundance of trade shows, representing different industries and focusing on different audiences. How do you ensure that your e[……]

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7 Do’s and Don’ts When Pitching Mashable Asia

Mashable is currently one of the most popular virtual news websites, producing a wide variety of content ranging from hard news to the latest developments in the technology, entertainment and lifestyle industries, as well as web culture and internet trends in its “Watercooler” section. The site boasts 45 million monthly unique views and is a hit among 18 to 40 year olds.

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Media Q&A: Mashable Asia

I recently sat down with Victoria Ho, Asia Editor at Mashable, to get her thoughts on how social media has changed the Singapore media landscape and the debate between print and digital media. Founded in 2005, Mashable is a popular digital media company focusing on technology, social media and viral content, as well as news and developments around the world. Launched in September last year, Mashable Asia has 45 million unique visitors per month and 3,394 social followers on Twitter and Facebook.

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6 Tips to Hook Your Audiences with a Holiday Tale

6 Tips to Hook Your Audiences with a Holiday Tale

“How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder.

Then here is another popular question: “What if I don’t have anything ‘newsworthy’ happening within my company?”

Besides the typical “breaking news” you see on CNN, there are certain events and holidays happening over the course of the year that you can ride on to produce some cheerful stories around your company. From the generally known special days like Halloween to the more unique days like World Emoji Day, there are plenty of opportunities for free coverage with some well-written, creative and timely stories.

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5 ways to use press release analytics to define your international PR strategy

The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines all[……]

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