success stories
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There’s More to the Game Than Just A Name
Foreign brands are taking off in China. It seems that anybody who has money in this growing market is clamoring to buy imported goods. This makes China a very enticing market for Western companies to enter, and success stories abound of corporations who have brought their brands to China and have achieved great success. But there are even more stories of disastrous, and even comical failures. A recent posting on our sister site talked about the importance of translating your marketing materials and even your brand name into Chinese…