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Communications and marketing strategies have taken on many themes since the first textbook with the word “marketing” in the title appeared in 1914, from relationship marketing to Internet marketing and from multicultural marketing to guerilla marketing. People write about the new rules of marketing and social media marketing. We hear about word of mouth marketing and permission marketing.

Although the principles communications and marketing were formally established decades ago, new strategies continue to make their way into the fabric of professional practice. PR Newswire pioneered the commercial news distribution industry 60 years ago and our thought leaders continue to help shape the industry today. Our Knowledge Centre resources offer insights into communications and marketing practices that drive results in today’s media landscape.

 

 

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Case Study: Jakarta Land

In celebration of the topping out of the building and the awards received, including The Best Office Development on Indonesia Property Award 2015 and the Gold Standard certification from BCA Green Mark, Jakarta Land wanted to break away from the usual norm of distributing a text-only press release...

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India Media Landscape 2017 Overview

According to a research report by PricewaterhouseCoopers,India’s overall spending on entertainment and media between 2013 to 2018 will expand at a compound annual growth rate (CAGR) of 11.6%, more than double the 5.0% CAGR projected for the entertainment and media industry globally.

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Case Study: LG

To commemorate its 70th anniversary, LG partnered with worldrenowned designer Tokujin Yoshioka to showcase a large-scale light art exhibition at the 2017 Milano Design Week, the world’s largest design show.

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