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Communications and marketing strategies have taken on many themes since the first textbook with the word “marketing” in the title appeared in 1914, from relationship marketing to Internet marketing and from multicultural marketing to guerilla marketing. People write about the new rules of marketing and social media marketing. We hear about word of mouth marketing and permission marketing.

Although the principles communications and marketing were formally established decades ago, new strategies continue to make their way into the fabric of professional practice. PR Newswire pioneered the commercial news distribution industry 60 years ago and our thought leaders continue to help shape the industry today. Our Knowledge Centre resources offer insights into communications and marketing practices that drive results in today’s media landscape.

 

 

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The 5 Truths of Modern Media Targeting

Today, influencers and contacts come from all corners of the digital landscape. They range from large media outlets with broad audiences like The New York Times and The Wall Street Journal..

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US-medialandscape

White Paper: The United States Media Landscape

The United States (U.S.) has the most developed media networks in the world. Since the U.S. is a global media center, both its traditional media and digital media have big impacts on the world.

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THML_17


White Paper: Thailand Media Landscape 2017 Edition

Changes in internet and smartphone usage behaviors in Thailand have driven changes in the consumption of traditional media. The popularity of traditional media, particularly print media like newspaper...

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