7S Content Marketing Strategies and ROI Assessment in a Pan-Media Environment

In the age of new digital marketing communications, content marketers face more challenges than ever. New media such as mobile is at its peak, while traditional media is going through accelerated change. As search engines expand their dominance, owned media has encountered stagnant development.

This session will help you catch up with the newest trends in Pan-media environment and polish your marketing skills, including three main topics:

  • Trends: Communication trends in a Pan-media environment
  • Strategies: 7S Strategies to enhance your content marketing plan
  • ROI: Result assessment model to target ROI

Who should attend?
Corporate Communication and Public Relations practitioners or anyone who is interested in content marketing and communication.

About the Speaker:

Brent Li is the Multimedia Product Senior Manager at PR Newswire Asia, which is the premier global provider of multimedia platforms that enable marketers and corporate communicators to engage audiences. rent has over 10 years’ experience in traditional, online and social media content production and distribution. Previous to PR Newswire, Brent lived abroad in various countries and was a professional Chinese translator of many Hollywood feature films, including “Inception”.

Agenda:

14:30  Registration & Networking
14:45  Session Begins
15:40  Q&A Session (Will be conducted in English and Chinese)
16:00  Session Ends