- Address : Orchard Hotel
- Date : 2016-11-08 14:00 - 2016-11-10 22:00
- Website : http://events.wan-ifra.org/events/digital-media-asia-2016
Since its launch in 2009, DMA – an event organised by The World's Association of newspapers and news publishers (WAN-IFRA) – has grown to become Asia’s largest digital event dedicated to the news publishing industry. It features 3 focused days of conference and master classes, the presentation of the Asian Digital Media Awards and a tech expo. Media experts and executives from Asia and all over the world will discuss the issues that are currently reshaping the digital media business.
Speakers from innovative media start-ups and leading media organisations such as The Economist and The Times of London will share case studies and best practices on five main topics:
· Putting audience attention data into action
· Beyond distributed content
· Direct responses to ad blocking
· The end of display advertising 1.0
· Riding the live video and VR wave
DMA sessions are designed to strengthen news media companies’ digital transformation strategy and tackle burning-hot questions for the industry.
A detailed programme can be found at: http://dma.wan-ifra.org/