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PR Newswire Expands Asia-Pacific Presence with Opening of New Office in Seoul, South Korea

2017-06-15 09:00
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SEOUL, South Korea, June 15, 2017 /PRNewswire/ -- PR Newswire, the premier

global provider of news distribution and media monitoring services, has opened a new office in Seoul in response to the growing demand for international communication services, multimedia platforms and media monitoring solutions from Korean companies and organizations.

"We're very encouraged by the upbeat business environment in South Korea, especially after the election of a new government," said Yujie Chen, Senior Vice President, of PR Newswire, Asia-Pacific. "South Korea has a lot to offer to the rest of the world. Its rich historical and cultural heritage, beautiful landscapes, industrial prowess and technological innovations afford abundant opportunities to Korean businesses and brands to step onto the world's stage, raise brand awareness and expand market reach abroad. Similarly, for overseas multinational corporations that are vying for Korean market, our on-ground team can now provide tailored and effective communication solutions through local support and in-market expertise. Our global network enables organizations to tell their stories to the world more effectually and to actively engage their key audiences across all channels anywhere in the world."

Having pioneered the commercial news distribution industry more than 60 years ago, PR Newswire has the world largest media and influencers network, with over 300,000 media points spanning across more than 170 countries and 40 languages. PR Newswire also has strategic partnerships with national and global news agencies including leading Korean news agency Yonhap News, The Associated Press, Agence France-Presse, News Aktuell, Kyodo News and the Australian Associated Press.

"Before the set-up of a local office in South Korea, many Korean companies were working with PR Newswire via our US and other regions offices. Now, we can build a closer rapport with our Korean customers by providing a quicker response and stronger local support," said Jaekee Min, Branch Manager, PR Newswire Korea. "Besides global press release distribution, we will be introducing more global communication and media monitoring tools in the second half of the year to the market, such as Cision's media intelligence platform, Times Square outdoor advertising and access to our media influencers database," added Min.

Presently, PR Newswire has a comprehensive and robust media distribution network in South Korea which includes direct news feeds to top-tier portals and websites such as Naver, Daum and Nate, in which Naver and Daum have over 90% and 70% online reach in South Korea respectively. In addition, PR Newswire has a strategic and exclusive partnership with the national news agency, Yonhap News which its network reaches over 4,000 journalists and more than 1,000 media points covering key industries such as business, finance, technology and travel.

Serving more than 30,000 customers worldwide, including more than 60% of Fortune 500 companies, PR Newswire is also a strategic partner of many global and local PR and marketing agencies, providing more integrated communication solutions to their customers.

About PR Newswire

PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

For further information, please contact:

PR Newswire's Asia Marketing Team 
+852 2572 8228 
asia.marketing@prnasia.com

Source: PR Newswire
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