Prominent thought leaders to explore how marketers can disrupt traditional approaches to marketing by harnessing the power of mobile
SINGAPORE, Aug. 16, 2013 /PRNewswire/ --The Mobile Marketing Association (MMA)today announced the full speaker line-up and agenda for the upcoming MMA Forum Singapore. Prominent experts and thought leaders from across the mobile marketing ecosystem will dissect the different components of mobile marketing through in-depth discussions to reveal new ways in which marketers can use mobile to increase engagement and connect with target audiences.
The theme of this year’s event is ‘Deconstructing Mobile’ and will see an eclectic mix of speakers from across the marketing spectrum, discussing how marketers can harness the power of mobile to keep up with the ever changing needs of today’s discerning consumer.
Rahul Welde, Regional Vice President - Media of Unilever, will kick-start this year’s Forum, providing insight into Unilever’s approach to marketing, discussing the opportunities presented by the consumers of the future in his session ‘Engaging the Next Billion’.
In addition, Bessie Lee, Chief Executive Officer of WPP China will shed light on the behaviour of the world’s largest mobile population -- China. Alvin Chiang, Chief Marketing Officer of Renren will supplement the understanding of China’s mobile marketing landscape using case studies from acclaimed Cannes Lions winners.
The second day of the Forum will commence with a video keynote by Sir Martin Sorrell, Chief Executive Officer of WPP, discussing the ‘fifth pillar’ of the advertising industry. He will be followed by brand marketers such as Leonardo O’Grady of Coca-Cola, Michelle Froah of Kimberly–Clark Corporation and Lito German of BMW Group Asia whose sessions will cover how these corporations, each from a different consumer vertical, use mobile to connect with their audiences.
Other newly added speakers will share their insights on a range of issues including:
- Mobile Video Its Time Has Come -- Benjamin Grubbs, Head of Partner Marketing, Asia Pacific, YouTube
- Breaking the Mould -- Graham Kelly, Regional Executive Creative Director, APAC, Isobar
- Flipboard's Ecosystem and the New Mobile Advertising Age -- Eric Alexander, Vice President, International, Flipboard
- Killer Insights for Effective Advertising in Mobile Apps -- Anindya Datta, Chief Executive Officer and Chairman, Mobilewalla
“I am extremely excited about the diverse mix of speakers at this year’s Forum, who will be sharing their insights into how marketers can adapt and reinvent their approaches to mobile marketing in line with continuously changing technologies and consumer behaviours,” said Rohit Dadwal, Managing Director, MMA APAC.
Held for the fifth year in Singapore, the MMA Forum 2013 will take place at Pan Pacific Singapore, from 22 – 23 August 2013. The event will conclude with the awards ceremony of the inaugural SMARTIES™ APAC 2013, recognising the best mobile marketing works in the region.
The MMA Forum Singapore 2013 is sponsored by Vserv.mobi, Gemalto, Goldsun Focus Media, Mobilewalla, Out There Media, Madhouse Inc., Opera Mediaworks, AdJapon, Videology, SingTel Advertising, and supported by Singapore Exhibition & Convention Bureau, Singapore infocomm Technology Federation and Social Media Matters.
For more information about the MMA Forum, including the updated agenda and speaker bios, please visit:
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.