Background

As earned media is becoming more and more important, how to tell the corporate story in the global communications environment in order to earn broader brand attention, how to quantify the communication effect by measurement on channels and data, are the main topics that communicators concern about.

Increased trade frictions between countries, new technologies, new markets have brought new challenges to global corporate communications. But at the same time, thanks to evolution within the media industry and the development of new communication technologies like AI, 5G and cloud computing, the influence of content creators can be expanded rapidly through the addition of more communications channels. Besides, influencers are becoming increasingly important to corporate communicators as another tool for effective information dissemination. These changes and new industry standards lead to many questions: How to find the best communications channel? How to optimize the combination more effectively from owned media, paid media, and earned media? How to effectively evaluate the impact.

These questions will be the starting point of the key discussion topics at this year’s forum. The latest best practices and in-depth observations will also be introduced and evaluated in talks led by authoritative international and domestic media organizations, corporate communicators and industry experts.

Vision

PR Newswire’s Corporate Communications Forum will focus on enhancing companies’ understanding of news-oriented and newsworthy content communications and promote business communications between the media and corporate public relations professionals. It will also provide a forum for industry experts to highlight trends and share their insights on how corporations can ensure that they receive more comprehensive coverage, create more innovative content that tells a better story, and attract the audience’s attention amid many homogenized platforms while measuring the real influence and obtaining meaningful audience feedback amid massive amounts of communications data.

PR Newswire, along with media and corporate PR communicators, will explore the direction of development across today’s corporate communications sector, discuss current opportunities and challenges facing the sector, as well as analyze the state of content production, communications channels, platform applications and the technical means behind key communications events. In addition, it will take a close look at the trend towards future media convergence, as well as the forces driving content and technological innovation.