Performance category innovator to open 500 shops strengthening its international presence
FARMINGDALE, New York, Aug. 30, 2017 /PRNewswire/ -- BEDGEAR, the fast-growth PERFORMANCE® lifestyle brand transforming the way people view sleep, today announced its global expansion plan with Chinese bedding producer and retailer, De Rucci Beddings Company Limited. The newly-minted partnership will open over 500 BEDGEAR Performance Sleep Shops® over the next five years in China. The program will grow the BEDGEAR footprint and meet the increasing international demand for performance bedding products.
The BEDGEAR Performance Sleep Shop® will provide the De Rucci consumer with a new vision on how to identify sleep as a "life-hacker" essential to achievement and recovery. The enhanced brand experience is designed to highlight any active lifestyle, while featuring the complete family of BEDGEAR Performance Sleep System® products. The personalized shopping experience pioneered by BEDGEAR includes interactive technology walls, a focus on customer engagement and true omni-channel experience. De Rucci sleep associates will be on hand for one-on-one consultations to build each shoppers personalized sleep system starting with BEDGEAR's Pillow ID® product selector which uses a proprietary algorithm to determine the right pillow based on an individual's sleep position, body type and mattress.
"This unifying partnership with De Rucci represents our point of view that strong international business relationships promote a path to world peace. We share an aspirational vision for how people can consider sleep as the essential choice for better performance throughout their lives. We are together bringing excitement around our performance bedding brand to China, just as we have done in the United States, Russia and Australia. This collaboration is an incredible opportunity for us to capture the millennial consumer looking for innovative global brands," stated Eugene Alletto, BEDGEAR CEO.
"I was excited about the power of BEDGEAR's performance brand. Their showrooms in the US intrigued me to bring their new way to present bedding to young, Millennial customers, both online and in-store, focusing on the personalized fitting process to engage today's Chinese consumers, who are active and tech-focused and want to achieve more in their lives. BEDGEAR is a great cultural fit for De Rucci and an important collaboration between two international companies, each with our own strengths, now working together," stated Wang Bingkun, De Rucci President.
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About BEDGEAR® Performance:
Founded in 2009, BEDGEAR is a rapidly growing lifestyle brand of performance bedding for people that want more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the US and Asia, BEDGEAR is international with specialty retailers in the US and Canada, Russia, New Zealand, Australia, China and continues to expand globally to consumers on bedgear.com.
About De Rucci:
Founded in 2004, De Rucci is dedicated to research on human healthy sleep with a whole chain of research, manufacturing and sales based on our healthy sleep solutions. We fully realize the importance of sleeping, which takes one third of our lifetime. Based on this, we set up a mission of "helping people sleep better" at the beginning of company's founding, envisioning to be the most respected brand in the field of healthy sleep. With the implementing of De Rucci's core value "customer satisfaction, resources integration, innovation and win-win cooperation," we expand our business rapidly with over 3000 flagship stores all around the world in 11 countries or areas, including Australia, USA, Germany, Italy, Canada, Hong Kong and China mainland.
