Citi, L'Oreal, Unilever, Sephora and More Gathering to Discuss the Latest Marketing Strategies at LEAD 2016 - Asia's Premium Event for the Modern Marketer

SINGAPORE, Aug. 8, 2016 /PRNewswire/ -- This coming October 5 and 6 in Singapore, key brands such as Fung Retailing, Southwest Airlines, Cambridge Analytica, Jack Morton Worldwide will be keynoting at LEAD 2016, a conference organised by Terrapinn, dedicated to marketing strategies. David Au, Group Managing Director, Marketing of Fung Retailing will open the conference with a presentation on using customer experience as a brand differentiator. Brooks Thomas, Communications Advisor of Southwest Airlines will be talking on managing a brand in a live setting. Shun Matsuzaka, Creative Planner of McCann Japan will be closing the keynote session with an interesting speech on how artificial intelligence is changing the creative process.

Other keynotes include Mark Hayes, Co-Author of The Growth Hacker's Guide to the Galaxy & Founder of Rocketshp will talk on growth hacking, followed by a keynote panel discussion on establishing the tangible ROI of intangible marketing efforts, led by Simon Kahn, Chief Marketing Officer of Google, Lars Silberbauer, Senior Global Director of Social and Video of Lego and Scott Spirit, Chief Strategy Officer & Chief Digital Officer of WPP.

LEAD 2016 will cover 4 aspects at the top of every marketer's mind namely Loyalty, Experience, Analytics and Digital.

Other participating brands include:

• Allard Sjollema, CEO, New Markets, Courts
• Katharina Pohl, Head of Marketing, Asia, Cotton On Group
• Jacqueline Loh, Head of Marketing, Product & Ancillary Revenue, Scoot
• Zia Zaman, Chief Innovation Officer, MetLife Innovation Lab
• Niamh Byrne, Regional Head, Customer Experience, APAC & EMEA, Citi
• Priyanka Nath, Digital Marketing and Social Media Lead, SEA, Dell
• Maunik Thacker, Senior Vice President Marketing, Marina Bay Sands
• Dan Paris, Group Director -- Business Development, TBWA\ Group Asia Pacific
• Cameron Woods, Marketing Director -- South Asia Zone, L'Oreal
• Nandini Joshi, Head of Strategy, Sephora Digital
• Karen Chan, Chief Digital Officer, Pizza Hut Asia
• Tricia Weener, Head of Marketing Commercial Banking and Global Banking & Markets, Asia Pacific, HSBC
• Benedict Ang, Associate Director, Business Risk Strategy & Efficiency (BRSE), ANZ Bank
• Elvin Li, Head of R&D, Reebonz
• Joao M. Rocco, Vice President, Global Brand Experience, ACCOR Hotels Luxury & Lifestyle Brands, ACCOR
• Christopher Daguimol, Regional PR Director, ZALORA Group
• Emma Heap , Managing Director, foodpanda Singapore
• Michael Lisboa, Regional Experience Director, Havas Drive
• Aseem Puri, Chief Marketing Officer, Unilever
• Krishnan Menon, Chief Client Officer, Wunderman
• Rayana Pandey, Social Editorial Lead, Digital Transformation, Consumer Business Group, StarHub
• Nik Laming, General Manager - Loyalty, Cebu Pacific Air

See all speakers

The conference is expected to receive over 300 marketing professionals across Asia, with 100 speakers across the 4 conference tracks. Besides the conference, there will be a closed-door exhibition showcasing the latest loyalty, customer experience, marketing analytics and digital marketing technology and solutions. The exhibition is supported by some of Asia's renowned marketing solutions and service providers, including:

• Syniverse
• Sociomantic Labs
• Sprooki
• Perx
• The Entertainer
• Isentia
• PopularChips.com
• MobiPromo

ABOUT THIS EVENT
LEAD 2016
Date: 5 - 6 October 2016
Conference opening hour: 9.00am
Venue: Singapore Suntec Convention Centre

Website: http://www.terrapinn.com/exhibition/lead

Press registration for the conference is compulsory and advance scheduling for speaker/sponsor interviews is recommended. Final issuance of press passes is subject to Terrapinn's discretion.  For your press pass, please contact the following:

Mildred Ang
Marketing Manager
Mildred.ang@terrapinn.com
Phone number: +65-6322-2769

About Terrapinn
Terrapinn is a business media company. Its products are trade exhibitions, conferences, training solutions and electronic and print publications. For more information, please visit www.terrapinn.com