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EASB and NATAS Form Strategic Partnership

2017-10-17 19:17
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SINGAPORE, Oct. 17, 2017 /PRNewswire/ -- EASB (East Asia Institute of Management), a fully-owned subsidiary of the EASB Education Group and NATAS (National Association of Travel Agents Singapore) jointly announced a strategic partnership under which EASB will acquire the major shareholding in TMIS (Tourism Management Institute of Singapore), NATAS' training arm. TMIS will be relocated to the EASB Campus on 1 November 2017.

A signing ceremony took place on the 17th of October 2017 at 10 am at the EASB Campus at 9 Ah Hood Road. Dr. Andrew Chua, Principal and Executive Chairman of EASB and Mr Steven Ler, Acting President of NATAS, were both on hand to formalise the agreement.

Announcing the rationale behind the acquisition, Dr. Andrew Chua noted that this partnership is both timely and synergistic by bringing together a premier PEI (Private Education Institution) and an industry association committed to upgrading the industry-relevant skills and capabilities of tourism and travel-related sector manpower.

Dr. Chua further commented, "Like all sectors in the economy, the tourism and travel-related sector is being profoundly impacted by the changes and technological developments in the global economy. We need to skill and re-skill personnel with the industry-relevant competences, i.e. empower them with future skills for the future jobs which the transformations of their industry will create. We will leverage on EASB's long experience and strong expertise to continue to deliver industry-relevant education and training, especially for the Hospitality & Tourism sector.  And our newly launched LMS (Learning Management System) will see the adoption of new blended learning pedagogy to ensure more efficient and effective skills mastery and life-long learning. We want to ensure that through the re-structured TMIS, our travel and tourism courses, programmes and workshops will empower industry employees to stay skills-relevant, innovative and productive throughout their working life.

About East Asia Institute of Management (EASB):

East Asia Institute of Management (EASB) is one of Singapore's premier Private Education Institutions (PEIs). EASB has its genesis back at 1984, when Dr. Andrew Chua, Principal and Executive Chairman of EASB, started Informatics S/W that trained more than 50,000 IT professionals and managers in line with the government's effort to upgrade the IT literacy of the Singapore workforce and to transform Singapore into a high-tech and high value-adding economy, making it to be one of the 50 local SMEs and corporations identified by the NLB (National Library Board) and SPRING Singapore to have contributed to Singapore's national economy building during the celebration of Singapore's 50th Year of Independence.

Today, it is a 4-year EduTrust certified PEI in recognition of its high quality school management and programmes delivery standards and is registered with the Committee for Private Education (CPE) under the Singapore Private Education Act (2009) since May 2010. In 2003, EASB was among the first batch of PEIs to be awarded the Singapore Quality Class-PEO Certification and was re-awarded the Certification in 2008. In 2012, EASB achieved sixth (6th) position in the prestigious Enterprise 50 (E50) Awards. Co-organised by The Business Times and KPMG, sponsored by OCBC Bank and supported by IDA, International Enterprise Singapore, Singapore Business Federation, and SPRING Singapore, E50 Awards annually recognised the fifty most enterprising privately-owned local companies in Singapore. In the same year (2012),EASB also achieved the Singapore Quality Class or SQC that was renewed in 2016.

EASB provides a comprehensive range of Bachelor's Degree and Master's Degree / MBA programmes across major disciplines in partnership with 4 UK universities, namely, Aston University, Cardiff Metropolitan University, Edinburgh Business School (Heriot-Watt University) and Queen Margaret University. Major disciplines include Hospitality and Tourism Management, Business Management, Accounting, Banking & Finance, Logistics, Marketing, Business Information Systems, Psychology, and Medical Bioscience. For more information, please visit www.easb.edu.sg.

About the National Association of Travel Agents Singapore (NATAS)

The National Association of Travel Agents Singapore (NATAS) is an industry-led organisation representing the travel agents in Singapore. As the voice of the industry, NATAS supports and spearheads education and training, and it aims to strive for travel excellence by setting and regulating standards of professionalism and ethical conduct of its members.

NATAS aims to promote and foster goodwill, co-operation and understanding not only within the local community, but also with its counterparts in the region and the rest of the world.

NATAS conducts a wide range of events for its members, and these include the biannual travel fairs, seminars and enrichment workshops to educate members, as well as familiarisation tours to hotels and attractions to help members get constant product knowledge updates as well as to facilitate potential business partnerships. It also conducts formal networking sessions where travel agents are given the opportunity to meet new business partners, both from the local and overseas markets.

TMIS, a 100% wholly owned subsidiary of NATAS, formerly known as the Center for Tourism-Related Studies (CTRS), was established in 1987. Launched on 16 November 2000 as TMIS, it has been conducting training for industry members, as well as tourism courses and training to the public in Singapore and the wider region. Since its inception, TMIS has trained over 50,000 students.

For more information, please visit NATAS' website at www.natas.travel or its Facebook page at www.facebook.com/NATAS.official.  

Media organisations seeking further information, please contact:

Ms. Elaine Tan
Group Director of Marketing
East Asia Institute of Management
Tel: (65) 6351 7804
Email: elaine_tan@easb.edu.sg

Ms. Stephanie Hung
Senior Executive (Marketing & Communications)
National Association of Travel Agents Singapore
Tel: 6577 3154/9832 5001
Email: stephanie.hung@natas.travel

Source: East Asia Institute of Management (EASB)
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