MANILA, Philippines, Nov. 28, 2017 /PRNewswire/ -- Comparing agoda booking data for December 2015 against December 2016, Taipei (Taiwan) has been identified as the most popular up-and-coming destination for Filipino travelers.
The Taiwanese capital experienced a massive 191% increase in agoda December bookings amongst Filipinos between 2015 and 2016.
With 60% of millennial Filipino travellers identifying local culture and lifestyle as a top travel experience in agoda's Travel & Tech Study, it's no wonder Taiwan, with its rich history and vibrant culture, is quickly gaining traction with this curious bunch.
Being only a two-hour plane ride from the Philippines means airfares to the modern metropolis of Taipei are affordable. Combine this with a decent exchange rate and delicious street food, Filipinos have unsurprisingly begun flocking to Taipei in droves. The Taiwanese government have taken note, launching a strong tourism campaign and introducing visa-free entry for Filipinos from Nov 2017.
Andrew Edwards, Global Director for Brand and Communications at agoda, comments: "Travelers from the Philippines want variety when they're abroad, so there are a diverse group of destinations emerging as year-end holiday hot spots."
"Taiwan and Japan are two of the most unique places in the world, boasting a hybrid of ultramodern and vibrant capital cities paired with historic and scenic landscapes. The growth of travel to these two countries has led to an increased focus at agoda on catering to these new travel experiences amongst South East Asian travelers."
Top 15 growing destinations for Filipino travelers (Dec 2015 vs. Dec 2016)
Ranking |
Country |
Place |
Growth (%) |
1. |
Taiwan |
Taipei |
191 |
2. |
South Korea |
Seoul |
96 |
3. |
Philippines |
Bohol |
93 |
4. |
Philippines |
Angeles/Clark |
66 |
5. |
Philippines |
Palawan |
58 |
6. |
Philippines |
Iloilo |
53 |
7. |
Philippines |
Subic (Zambales) |
49 |
8. |
Philippines |
Cebu |
49 |
9. |
Philippines |
Cagayan De Oro |
47 |
10. |
Philippines |
Boracay Island |
47 |
11. |
Philippines |
Batangas |
44 |
12. |
Philippines |
Manila |
43 |
13. |
Japan |
Osaka |
42 |
14. |
Japan |
Tokyo |
38 |
15. |
Philippines |
Tagaytay |
34 |
About the research
The agoda Travel & Tech study was carried out on more than 16,000 respondents across 15 countries during the period of February to April 2017. Top growing destinations are based on highest YOY bookings growth, comparing the period of December 2015 and December 2016.
About agoda
agoda (Nasdaq: PCLN) is one of the world's fastest-growing online travel booking platforms.