Advertising

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation. PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today a...

2024-04-15 20:00 856

zuMedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad-Generated Revenue To Promote A New Balance Of Wealth

NEW YORK, April 11, 2024 /PRNewswire/ -- zuMedia Inc. today officially announced the launch of Backskin.com which contains proprietary software with the power to bring a substantial amount of dollars into the U.S. treasury.   When You Get The Notion To Do Some Promotion, Put Your Backskin In...

2024-04-11 08:55 1641

Mapping The Future: Wavemaker China and YOYI TECH Unveil MarTech and AI Landscape

SHANGHAI, April 8, 2024 /PRNewswire/ -- In today's business landscape, companies urgently seek innovative methods to stimulate growth. Marketing technology, more commonly known as MarTech, has emerged as the pivotal solution for businesses pursuing expansion. With the backing of artificial intell...

2024-04-08 20:36 1419

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

OMG's Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD a...

2024-04-04 23:00 2023

Fred Dixon Appointed President & CEO of Brand USA

Dixon will succeed Christopher L. Thompson to lead the company as it approaches fifteen years of excellence  WASHINGTON, April 4, 2024 /PRNewswire/ -- Brand USA, the destination marketing organization forthe United States, today announced that, as part of a planned succession process, its Board ...

2024-04-04 02:13 1746

Study Reveals the Untapped Potential of First-Party Behavioral Data in Customer Engagement Strategies

Acoustic's commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are currently collecting this data CONWAY, Ark., April 4, 2024 /PRNewswire/ -- Acoustic, a global marketing and customer engagement provider for B2C brand...

2024-04-03 20:57 1520

Baobab Network Acquires Reflector Marketing to further strengthen their support for African startups

* Baobab Network  expands startup support capabilities for African entrepreneurs with the acquisition of South African-based strategy and branding agencyReflector Marketing . * Acquisition empowers Baobab's portfolio companie...

2024-04-02 14:00 1355

Forrester Opens Nominations For Its 2024 Asia Pacific B2B Awards

Awards recognize B2B organizations that fuel revenue growth through strong marketing, sales, and product alignment SINGAPORE, April 2, 2024 /PRNewswire/ -- Forrester  (Nasdaq: FORR) today opened calls for nominations for its 2024 B2BReturn On Integration (ROI) Hon...

2024-04-02 10:00 3309

Codashop Celebrates Ramadan in Indonesia with Exciting Deals, Elevating Rewards

JAKARTA, Indonesia, April 1, 2024 /PRNewswire/ -- Codashop is spreading the season of giving with its exclusive Ramadan Deals on Deals promo inIndonesia, catering to one of its largest markets with a high-Muslim population. This marketing initiative will encompass a range of captivating consumer ...

2024-04-01 17:35 1415

XCMG Machinery Triumphs with the 2024 German Design Award for Outstanding Integrated Campaigns and Advertising

FRANKFURT, Germany, March 29, 2024 /PRNewswire/ -- XCMG Machinery (SHE:000425, "XCMG") is proud to announce its recent triumph at the 2024 German Design Awards, where it has been awarded the Excellent Communications Design in Integrated Campaigns and Advertising for its innovative "Cultural Gift"...

2024-03-29 20:35 7166

"Frying Pan Challenge" Garners Highest Recognition at Asia's Most Celebrated Creative Festival ADFEST 2024

PR Lotus Wins: Grande, Gold, Bronze TOKYO, March 28, 2024 /PRNewswire/ -- Tokyo- and Singapore-based PR planning and strategy firm HONDA OFFICE is pleased to announce that the "Frying Pan Challenge" campaign for Ajinomoto Frozen Foods has won three awards in the PR category, the top excellence a...

2024-03-28 13:34 1555

Cision and Reddit Announce Expanded Partnership to Deliver Richer Social Insights

New Agreement Provides Access to Unfiltered Consumer Conversations Through Reddit's Full Data Stream CHICAGO, March 28, 2024 /PRNewswire/ -- Cision, the leader in consumer and media intelligence solutions, and Reddit, home to hundreds of thousands of online communities, endless conversation, and...

2024-03-28 01:00 1666

Arteastiq the Sanctuary - Award-Winning Singapore Tea Lounge Launches in Ho Chi Minh, Vietnam & Offers 1000 Tea Sets for Free

SINGAPORE, March 26, 2024 /PRNewswire/ -- Established in 2010, the Arteastiq brand is an idea that brings the soul and spirit ofSingapore's food history to life, offering multi-sensory and taste-provoking experiences to diners. To realize the vision of leading the global wave of culinary style in...

2024-03-27 10:01 940

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Latest COMvergence Report Ranks Mindshare #1 Globally in New Billings NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 27, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive awar...

2024-03-27 01:55 634

Appier Powers Rev Edition Thailand to New Heights with AI-Driven Marketing Campaign

BANGKOK, March 26, 2024 /PRNewswire/ -- Appier , a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is proud to announce the success of its recent collaboration withRev Edition . Appi...

2024-03-26 15:30 1042

Crimtan and Cathay Pacific Achieve Soaring Success: Powering post-pandemic travel

SINGAPORE, March 26, 2024 /PRNewswire/ -- In a testament to the power of comprehensive marketing strategies, Crimtan, a leader in programmatic advertising solutions, announces the resounding success of its collaboration with Cathay Pacific Airways. Via a Dynamic Creative Optimisation (DCO) campa...

2024-03-26 11:24 1077

Strengthening Interconnected Tourism Exchanges along the "21st Century Maritime Silk Road" Sanya Embarks on Tourism Marketing and Promotion Activities in Singapore

SINGAPORE, March 22, 2024 /PRNewswire/ -- A news report by TravelLink:  From March 19th to 22nd, Sanya Tourism Board, in collaboration with tourism-related enterprises from the Sanya Economic Circle, launches on a series of tourism marketing and promotion activities inSingapore for the year of 2...

2024-03-22 21:46 15533

Discover iNOA Red Nebula, new red burgundy colour collection to iNOA palette

INOA expands color palette with 2 exciting new shades - Red Nebula 4.26 and 5.26 KUALA LUMPUR, Malaysia, March 22, 2024 /PRNewswire/ -- By introducing the captivating shades 4.26 and 5.26 to the iNOA palette, L'Oréal Professionnel is at the forefront of the growing craze for this new generation o...

2024-03-22 12:40 1892

Xinhua News Agency's Brand Work Office Reveals Exciting Plans for the 2024 World Brand Moganshan Conference Series

DEQING, China, March 22, 2024 /PRNewswire/ -- Recently, the Brand Work Office of Xinhua News Agency held a press conference in Deqing city,Zhejiang province. During the conference, they unveiled the impressive lineup for the 2024 World Brand Moganshan Conference series, centered around the theme ...

2024-03-22 11:36 1969

Merkle Launches Global Messaging Solution

COLUMBIA, Md., March 21, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch ofIntelligent Messaging, its end-to-end messaging solution, to create unified brand experiences across touchpoints and channels...

2024-03-21 21:00 1718
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