Hanwoo (Korean Beef) captures Hong Kong people's taste

• Participating in HKTDC Food Expo 2017 from Aug 17-19, running a joint promotion booth
• Displaying Hanwoo dishes along with tasting events, showing off the best taste of the world

SEOUL, South Korea, Aug. 17, 2017 /PRNewswire/ -- The Hanwooboard and the National Hanwoo Association are increasing their marketing efforts to boost exports of Hanwoo to Hong Kong and captivate the taste buds of Hong Kong consumers.

To promote awareness and increase consumption of Hanwoo (Korean Beef) in Hong Kong, the two parties are conducting a large publicity campaign at the HKTDC Food Expo 2017, being held at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong from Aug 17-19. Their joint booth features a variety of promotional activities, like providing information on the high quality of Hanwoo for not only local buyers but also consumers, display of Hanwoo dishes, tasting and prize events.

The Hanwooboard and the National Hanwoo Association are operating the Hanwoo Experience and Promotion, including Hanwoo exhibitions, tasting parties and prize events for Hong Kong people and food buyers from all over the world, and are actively promoting the quality and excellence of Hanwoo to enhance the brand image and its consumption. In addition, they will increase direct communication with local consumers. For this purpose, they will provide them information about the most famous traditional Korean food, Hanwoo dishes, as well as hold various events on Facebook and instagram, their official SNS channels, in both Chinese and English languages.

The chairman of Hanwooboard, Mr Min said "Since the first export to Hong Kong in 2015, the exports of Hanwoo have continued to increase over the past two years, known as the outstanding taste and safety of Hanwoo". He also stated "Related to the month of Korean culture in Oct, we will host a promotional event and the joint marketing between Korean restaurants and local exporters for local consumers and will actively conduct various marketing activities such as inviting local buyers to Korean Hanwoo farms, enhancing the world best taste and brand image of Hanwoo beyond Hong Kong."

Export of Hanwoo to Hong Kong started in 2015, which reached 45.7 tons in 2016. In the first half of this year, that number has reached 29.7 tons, representing more than 111% increase from the same period of last year. One of the reasons why the export has increased is the distinguished marketing strategy based on its high quality that appeals to the high-end Hanwoo market in Hong Kong. Another reason is the thorough quality management system during the entire process, from breeding to distribution and selling, earning the trust of local consumers.

Related link - http://www.hanwooboard.or.kr/index.php

Media contact:

Seon Lee
PRBIZ
Office: +82-70-5001-2629
Email: sunny27@prbiz.co.kr 

Photo - https://photos.prnasia.com/prnh/20170817/1919659-1