omniture

Kydra -- Revolutionising Active Wear for City Athletes

2016-08-04 10:00 3225

SINGAPORE, Aug. 4, 2016 /PRNewswire/ -- After months of research and testing, Kydra has crafted the perfect pair of multi-functional shorts for the urban athlete. Integrating athletics and aesthetics, the Kydra Flex Shorts is a simple yet revolutionary product that brings together the practical benefits of running tights and a casual pair of shorts.

Redesigning activewear: the perfect pair of shorts for every city athlete, Invented for the Urban Athlete
Redesigning activewear: the perfect pair of shorts for every city athlete, Invented for the Urban Athlete

'We were looking for the perfect pair of multi-functional shorts, but there were none," says Kydra Co-founder Wong Dingyao, "so we decided to engineer our own. Hence, the Flex Shorts were born."

Every pair of Kydra's Flex Shorts is engineered to provide each urban athlete utmost comfort during high impact activities, be it running, ball sports, water sports or a heavy-lifting day at the gym. With it's tailored fit and stylish look, it is also perfect for the city dweller's everyday errands.

The Kydra Flex Shorts is made of a cutting-edge 160GSM polyester and elastane blend that is both anti-bacterial and sweat-wicking. Each pair is also fitted with an anti-bounce, zippered side pocket made from durable, ballistic mesh -- keeping one's phone or media player in place during a workout. Additional hidden back pockets ensure that your smaller valuables are kept equally secure.

The Flex Shorts are available in S, M, L and XL sizes and fit waistlines from 28 to 40 inches. They are now available for purchase on the brand's Indiegogo campaign at https://igg.me/at/kydraflexshorts

"Say goodbye to tacky smartphone armbands, losing small change or having your keys jingling about in your pockets. Kydra Flex Shorts has truly streamlined my approach to workouts," says Matt, student athlete and Art Director at Kydra.

Unrivalled functionality, comfort and high quality manufacturing guarantees that Kydra's Flex Shorts is the only pair of shorts the urban athlete will ever need.  

About Kydra Inc

Kydra Inc was founded in September 2015 by two athletes born and raised in the urban jungle. The company's entry into the sporting industry had been propelled by the lack of attention in men's active wear by major sports brands. Kydra seeks to meet the needs of sportsmen globally, sparing no expense on materials and research and development -- providing state of the art sporting apparel. The Kydra Flex Shorts is the brand's first of many product lines to come.

For more information about our campaign, future plans, or to schedule an interview, please contact:

Jimmy Poh, Co-founder
jimmy@mykydra.com   
+65 9339 5911

Wong Ding Yao, Co-founder
ding@mykydra.com  
+65 9660 2095

Photo - http://photos.prnasia.com/prnh/20160803/8521604959

 

Source: Kydra
collection