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L'Oreal's ULTRA DOUX Brand Announces Partnership with TerraCycle(R)

2017-05-09 18:46
-In Commitment to Sustainability and Efforts to Go Greener, Ultra DOUX Provides First Comprehensive Solution for All Hair Care Packaging Waste

SHANGHAI, May 9, 2017 /PRNewswire/ -- Ultra DOUX is making greener strides. Ultra DOUX is proud to announce a partnership with TerraCycle, the global leader in recycling hard-to-recycle consumer waste, so it doesn't have to be landfilled or incinerated. Shidong Yan, director of Center for Environmental Education and Communications of Ministry of Environmental Protection, Zhenzhen Lan, L'Oreal (China) Co., Ltd. Vice President and Tom Szaky, TerraCycle founder and global CEO joined and attended the launch event. Ultra DOUX endorser Haoran Liu also joined to advocate the program.

From left: Shidong Yan, director of Center for Environmental Education and Communications of Ministry of Environmental Protection, Tom Szaky, TerraCycle founder and global CEO, Haoran Liu, Zhenzhen Lan, Vice President, L'Oreal (China)
From left: Shidong Yan, director of Center for Environmental Education and Communications of Ministry of Environmental Protection, Tom Szaky, TerraCycle founder and global CEO, Haoran Liu, Zhenzhen Lan, Vice President, L'Oreal (China)


Tom Szaky and Haoran Liu
Tom Szaky and Haoran Liu


Zhenzhen Lan, Vice President,L'Oreal (China)
Zhenzhen Lan, Vice President,L'Oreal (China)

Founded in 2001, TerraCycle recently established its China office in Shanghai and today proudly announces its inaugural program in beauty care with Ultra DOUX.  Ultra DOUX is a new natural hair care brand, affiliated to L'Oreal China's mass cosmetics department. It is China's first brand to provide a comprehensive solution for hair care packaging waste.

This strategic partnership actually began in the U.S. in 2011 with fantastic achievements and subsequent expansion to Australia as well as many countries in Western Europe.  By signing up for the Hair Care Recycling Program  in China, individuals or communities can collect hair care packaging and ship it to TerraCycle free of charge.  All kinds of hair care waste that would otherwise end up in trash cans will now be recycled.  Millions of pieces of waste are expected to be collected, reducing the amount of waste sent to landfills or incinerators.

In addition to diverting packaging from landfills, the Hair Care Recycling Program will empower consumers to help make a difference in their communities. For every unit of waste collected, we contribute 1 Yuan RMB to the charity of the individual's choice.

"Working with TerraCycle, we can now take another important step towards reducing waste, not only for our products but for the entire hair care industry. This is just one part of Ultra DOUX 's ongoing commitment to a cleaner, greener future," said Zhenzhen Lan, Vice President, L'Oreal (China).

A TerraCycle partnership represents one part of Ultra DOUX's comprehensive sustainability efforts, which also include packaging improvements and science-driven innovation. Renewable, bio-derived plastics; cardboard packaging sourced from sustainably managed forests; and the use of more naturally-derived ingredients are all part of environmental target.

"It's impressive for a brand such as Ultra DOUX to take the global lead in protecting the environment through collection of their packaging," says Tom Szaky, TerraCycle Global CEO.  "Through the ambitious effort of having the Hair Care Recycling Program, we look forward to making an impact on reducing the amount of hair care packaging that is thrown away each year."

With the help of China Foundation of Culture and Arts for Children, all the plastic waste collected through the Hair Care Recycling Program will be made into desks and chairs, and donated to Guang'ai schools. TerraCycle promises that no hair packaging waste collected through the Hair Care Recycling Program will be landfilled or incinerated, and each and every piece of hair care packaging waste will be recycled, in order to provide a loving and clean study environment for students at Guang'ai School.

To learn more about this initiative or how to join a TerraCycle Hair Care Recycling Program, visit or stay tuned for more information on the collection that will begin in May.

About Ultra DOUX
Born in 1982 in France, Ultra DOUX means "Ultra soft, ultra gentle" in French. Rooted in the power of nature, Sep 1 , 2016, Ultra DOUX grand launched in China with five collections: Avocado Abundance, Dancing Sakura, Marvelous Morocco, 5 Plants extract and Seaweed Purity, bringing wholesome loving care blended for naturally beautiful Hair.

Ultra DOUX has been committed to loving hair, loving the environment, and loving nature. Ultra DOUX upholds the responsibility for environment with the use of natural ingredients for all their products, the implementation of water recycling in the factory production process, and the use of clean energy such as solar and wind energy. Together with TerraCycle, Ultra DOUX returns the products back to nature. With the Hair Care Recycling Program, Ultra DOUX hopes everyone can act together, to eliminate the idea of waste together! For more information, please visit

About TerraCycle®
Founded in 2001, TerraCycle, Inc., is the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 20 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in our recycling programs, please visit

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Source: TerraCycle China

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