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SINGAPORE, Nov. 1, 2016 /PRNewswire/ -- Lazada will kick off their biggest online shopping event in Southeast Asia on 11 November 2016, with more than 1,000 brands and 55,000 international and local merchants participating across the region. This month-long event is Lazada's fifth Online Revolution since its launch in 2012.
This year, Lazada introduces Online Revolution with a heavily brand-focused theme, 'Brands for All'. Shoppers can expect more than 500,000 deals, including jaw-dropping offers from top brands such as Laneige, Nestle, OPPO, Samsung and more. These deals come on top of the wide and growing assortment that is available on Lazada all year round. To date, Lazada boasts an unmatched catalog of close to 30 million products for shoppers across six Southeast Asian countries.
In Singapore, Lazada will offer shoppers up to 90% off, over 100 Flash Deals and vouchers worth up to SGD100 each. In total, Lazada Singapore will be generating vouchers worth SGD 1 million through Online Revolution. These limited-time deals and offers have consistently received a strong response from shoppers in previous years, as they gear up towards making the most of year-end sales.
Last year, Lazada Singapore saw an uplift of 6 times in revenue on key sale dates through Online Revolution - 11 November and 12 December. Black Friday weekend also garnered interest from shoppers with a 55% spike in orders on Black Friday and a 45% increase on Cyber Monday. This year, Lazada Singapore will be offering deals across 17 product categories including Fashion, Health & Beauty, Home & Living, and Electronics in addition to the special offers that will be available on Black Friday and Cyber Monday.
"Through 2016, the team at Lazada has focused on achieving an enriching and effortless customer experience. Shoppers with Lazada enjoy a wide range of benefits such as free delivery storewide as well as a 14 day free returns policy. Our product range has grown to encompass 17 categories, giving shoppers a wide range of products to choose from, offered by over 5,000 merchants and brands." said Alexis Lanternier, CEO Lazada Singapore.
"We are now extremely excited to kick-off the year end shopping season with the biggest sale of the year, Online Revolution, which begins on 11 November and offers discounts of up to 90% off, over 100 flash deals and SGD 1 million worth of vouchers across the month."
Lazada Singapore has also partnered with Citibank to offer cardholders an additional 15% off storewide. In addition, drivers who top up their fuel at Shell fuel stations can redeem exclusive Lazada vouchers of up to 25% off and shoppers can spin a deal wheel onsite to win Dominos vouchers, amongst many other exciting partnership promotions.
About Lazada Online Revolution
The Lazada Online Revolution is the biggest online shopping and selling event in Southeast Asia bringing brands, retailers, and consumers together in six countries.
Lazada started the Online Revolution on 12 December 2012 (12.12) to educate consumers on online shopping and its conveniences. The one-day sale sparked a shopping frenzy that grew into an annual month-long event.
Since then, Lazada Online Revolution has proven itself to be Southeast Asia's busiest online retail event. In 2015, US$40 million in Gross Merchandise Value was recorded in its three-day finale.
Lazada Online Revolution 2016 will see big retail and marketing brands participate to create an unmatched assortment of popular, quality products, and the best deals for Southeast Asian consumers.
About Lazada Group
Lazada Group operates Lazada, Southeast Asia's number one online shopping and selling destination, with presence in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), the Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn).
Launched in March 2012, Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
Lazada offers brands and merchants a marketplace solution with simple and direct access to about 560 million consumers in six countries through one retail channel.
Media Contact:
Anjali D'Mello
Public Relations & Branding Manager
Anjali.dmello@lazada.sg
+65 9181 2542
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