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Lee Kum Kee "My Fun Cooking 2017" Kicks Off

Discovering children's inner cooking talents

SUBANG JAYA, Malaysia, Oct. 16, 2017 /PRNewswire/ -- Lee Kum Kee "My Fun Cooking 2017", co-organised by Lee Kum Kee and Desa Home, officially kicked off with the first round of the competition held at One Space @ The Square, One City yesterday. Four family teams gathered together to showcase their cooking talents. This competition is staged for the purposes of encouraging young children in Malaysia to explore their inner cooking talents and enjoy joyous cooking moments with their family members.

Mr. Vincent Chui, Regional Marketing Director of Lee Kum Kee Malaysia presents prizes to the winners of Round 1
Mr. Vincent Chui, Regional Marketing Director of Lee Kum Kee Malaysia presents prizes to the winners of Round 1

Renowned for the invention of oyster sauce and a diverse range of top quality Chinese sauces and condiments, Lee Kum Kee is committed to promoting Chinese cuisines worldwide and nurturing future culinary talents. To further promote this mission in Malaysia, a total of four rounds of "My Fun Cooking 2017" would take place at One Space @ The Square, One City from yesterday to 12 November 2017. Twelve teams would compete for getting into the Final Round. Each winning team from the first three rounds would proceed to compete with the celebrity, Mr. Peter Davis.

"Malaysia has long been a key market of Lee Kum Kee with our production base set up in Kuala Lumpur a decade ago. This competition serves as the right platform for the kids to enjoy fun cooking experience with their families with wide applications of Lee Kum Kee sauces," said Ms May Lim, Managing Director  -- South East Asia, the Middle East, Africa & India of Lee Kum Kee.

Each participating team requires two family members to take part, with one of them being a child aged between 10 and 18 and the other one being their parent or guardian. The young participants are given a fixed budget to buy ingredients from SK Market, one of the event sponsors. The participating teams have to prepare their main dishes within an hour based on a designated theme using Lee Kum Kee sauces. For Round 1, Chicken would be the main ingredient. The participating teams flexed their innovation muscle to prepare scrumptious dishes.

All electrical appliances used during the event are sponsored by Electrolux and Desa Home Theatre Sdn Bhd. All contestants will be awarded gift items.  For the competition's details, please visit the event's official Facebook page "MyFunCooking2017" or contact Ms. Ling at +60-3-4287 0039 / +6011-2608 8034.

Competition Timeline

Events

Dates

Round 1

15 October 2017

Round 2

22 October 2017

Round 3

29 October 2017

Final Round

12 November 2017

About Lee Kum Kee

Lee Kum Kee was established in 1888 by the founder Mr. Lee Kum Sheung. With a glorious history of 129 years, Lee Kum Kee has become a household name of Chinese sauces and condiments, as well as an international brand and a symbol of quality and trust. Spanning over three centuries, Lee Kum Kee has become a globally renowned Chinese enterprise offering over 200 choices of sauces and condiments to over 100 countries and regions. For more details, please visit www.LKK.com.

About Desa Home

Established in 1995, Desa Home is a home entertainment and appliances retailer offering a full range of products for customers' household needs. Desa Home has won Malaysia Top five Awards along with other internationally renowned brands like Sony, Samsung and LG. They are the authorised reseller of trusted brands like Sony, Samsung, LG, Toshiba, Philips, Haier, Pioneer, JVC, Yamaha, JBL and many more. Having been trained and certified by ISF and THX, Desa Home's team is equipped with professional knowledge to provide dedicated quality service to serve corporate clients.

Photo - https://photos.prnasia.com/prnh/20171016/1966523-1

Source: Lee Kum Kee International Holdings Limited
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Keywords: Food/Beverages
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