JAKARTA, Indonesia, April 14, 2017 /PRNewswire/ -- On March 30, 2017, the "CO - WIN Ways of Win-Win Commercial Real Estate Enterprises and Future New Retail Business - 2017 MINISO Communication Meeting for Global Partners" was successfully held in Jakarta Pullman Hotel in Indonesia. Mr. Miyake Junya, the global co-founder and chief designer of MINISO, Mr. Ye Guofu, global co-founder and CEO of MINISO, specialist of "new retail" and more than 150 commercial real estate businessmen attended the meeting.
The year 2016 was described as "the toughest year of China's real economy". The sales volume of most famous brands dropped dramatically over the previous year, while MINISO achieved nearly RMB 10 billion revenue and created "a sales miracle" in 2016.
What is the reason that some famous brands are facing huge challenge while MINISO, a brand established for merely three years can break through and develop rapidly? At this meeting, MINISO introduced its development model and ways it has achieved success to the representatives of Indonesia.
MINISO is a brand dares to break the norms of the traditional retail industry. For example, MINISO is customer oriented, namely in the goal of "relieving the younger generation's shopping stress and making more consumers happy". As a result, it has always insisted on producing "high-quality, creative and low-price" products to improve consumers' quality of life.
At the early stage of product development, MINISO specially employed more than 200 professional buyers to research the global market so as to understand the demand and favor of consumers. After they collected all the information, they would report to the design team and make a development plan based on the information. Besides that, MINISO also broke with tradition in the production process. It selects top suppliers to produce products of high quality and lowers the cost with batch and outright purchase as well as reforming supply chain, by which it is able to realize "high quality but low-price".
One of the representatives of the Indonesian partners expressed at the meeting that the cooperation with MINISO is not only a good choice for resource sharing, mutual complementarities of advantages and association between strong enterprises, but it is also a strategic decision of long-term cooperation, which is of great importance to integrate the resources of Indonesia and promote the development of the local retail industry in Indonesia".
Myra He
Cell Number: 86-20-36228788-8838
Email: myra@miniso.com
