- Fisher-Price is launching a new joint-developed product line with Three Guns, breaking new ground for cross-industry licensing collaboration.
- Thomas & Friends empowers Chinese families with rich content and engaging entertainment experiences.
- Mattel is widely recognized for its position as the market licensor of choice for the all-round support for its partners and the increasing efforts to support early childhood development.
SHANGHAI, July 18, 2017 /PRNewswire/ -- Today at Licensing Expo China 2017, Mattel, one of the world's largest creations companies, announced a strategic collaboration between its evergreen brand Fisher-Price and a leading Chinese clothing brand Three Guns. The two companies launched their first co-developed product line, "The Fisher-Price Newborn and Infant Underwear Collection by Three Guns." The expo also featured the iconic Mattel brand Thomas & Friends, known for its strong commitment to helping parents create stimulating developmental environments for children through its multi-channel initiatives.
These collaborations position Mattel as the market licensor of choice which consistently demonstrates its capacity to provide all-around solid support through its commitment and wealth of resources. Mattel has always been an advocate and innovator for early childhood development, and to this end strategically advances its partnerships to develop innovative, cross-industry, and multi-channel collaborations.
Fisher-Price and Three Guns' ground-breaking collaboration provides the "best possible start"
The newly-launched product line is tailored for 0-to 4-year-old Chinese infants and toddlers. The clothing line adopts a Fisher-Price style featuring modern fashion elements developed by the world-renowned designer Jonathan Adler. It delivers both Fisher-Price's and Three Guns' high-quality promise to provide Chinese newborns with creativity, functionality, care and comfort.
Jeff Wang, Vice President and Country Manager, Mattel, Greater China, commented on the partnership: "We are very excited to form the partnership between our enduringly popular brand Fisher-Price and the Chinese national brand Three Guns. It is a recognition of Mattel's strong licensing capabilities, and it is another incredible opportunity to fulfill our promise in advancing infant/toddler development for the Chinese market."
Chunxiang Cao, Deputy General Manager, Three Guns stated, "Three Guns, a leading Chinese national brand with 80 years of history, is dedicated to creating allergy-free quality kids wear. We are thrilled to join hands with Fisher-Price in expanding the infant/toddler clothing industry. We firmly believe that with our high-quality promise, mature supply chains and sales network, working alongside Fisher-Price's powerful brand value and creativity in product development, we can break new ground in the infant / toddler industry and provide consumers with brand new experiences."
Fisher-Price's new collaboration with Three Guns is part of its strategy for building a comprehensive ecosystem with partners through a series of collaborations in support of early childhood development in China. This May, Fisher-Price launched the Think & Learn series with Amazon, redefining the value of toys to help children to reach their full potentials and develop their specific talents and aptitudes. Back in February, Fisher-Price formed a partnership with Baby Tree, constructing a first of its kind early childhood learning online platform incorporating a broad range of content. This platform will share customized parenting information and developmental framework with millions of Chinese parents. Fisher-Price also collaborated with TEDxKids@xueyuanlu in creating the "Talent Recruitment Program," giving children a chance to demonstrate their talents in front of audience. Overall, these collaborations represent a multi-faced ecosystem encompassing scientific and creative products, innovative approaches and insights to education and community-building. All these reinforce Mattel's strong leadership in the infant/toddler industry.
Thomas & Friends empowers Chinese families through diverse content and all-round experiences
Providing a 360-degree consumer experience, Thomas & Friends built on a strong reputation by tapping into the growing trend of Chinese parents seeking values-based learning for their children. A wide variety of online and offline content and experiences have been developed this year, which not only earning kids' adoration and parents' loyalty, but also expanding channels and opportunities for its business partners.
On June 1, the first Thomas stage show specifically developed for Chinese children made its debut in Beijing's Water Cube. It marked a new era in children's experiential learning while having theatrical fun. Another exciting news is that the first "Thomas Town" will officially open this summer in Chongqing. This marks a breakthrough for Thomas & Friends and showcases Mattel's capability regarding location-based entertainment in China. Furthermore, the Thomas & Friends movie "The Great Race" will soon be in theaters across China, providing a blast of positive energy for children. These exciting activities added to the Thomas & Friends' content and experience portfolio, making it a lovable companion enriching Chinese families' lives.
Toni Qiu, Director, Greater China Consumer Products, Mattel, said, "Fisher-Price and Thomas & Friends' extensive licensing partnerships and initiatives empower Chinese families to explore the full gamut of play, learning and development. With these accomplishments, we look forward to more innovative and multi-channel collaborations with like-minded partners, providing Chinese families with high-quality products, world-leading content, and engaging experiences."
About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes Barbie®, Fisher-Price®, Hot Wheels®, Megabloks®, Thomas & Friends®, and Bob the Builder®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
