SINGAPORE, Nov. 24, 2016 /PRNewswire/ -- One9Social today announced the launch of Narratrs.com ("Narratrs"), an on-demand, self-serve platform that connects brands and agencies with the largest Asian community of social media micro-influencers.
Narratrs' brand portal -- accessible on web and mobile -- is home to a community of more than 5,000 micro-influencers, empowering them to monetize their creativity, content and audience on social media.
For brands and agencies, the platform offers a fast and easy, one-stop online resource to create and manage micro-influencer marketing campaigns at scale, with unparalleled speed and efficiency. By quickly connecting campaigns with micro-influencers, the platform provides brands with "influence on tap", enabling them to activate crowds of micro-influencers to tell brand stories overnight through unique and authentic social signals.
Brands and agencies can login to the platform to post campaign briefs. The Narratrs' community will be notified and can choose to participate in a campaign by creating and distributing creative visual content, including text, photos, and videos. The platform manages campaigns from brief to content management, performance reporting and payment to micro-influencers.
The Narratrs' difference is the touch of authenticity its community adds to brand stories. Narratrs are not in the business of influence; they will collaborate with brands and campaigns that nurture their online status and trust. In doing so, they keep the conversation flowing with their social connections and bring a more human and emotional take on brand storytelling.
In order to release a robust platform, Narratrs has operated in beta mode since March 2016, a period during which local and regional campaigns were executed for some of the largest brands and agencies including Microsoft, Yahoo!, Opel, Neutrogena, Acuvue, Montblanc, Haagen-Dazs, Visa, Guinness, Coach, Starcom, Universal McCann, BBDO, UM., APB. Campaigns statistics demonstrate that the native and organic nature of content created and amplified by micro-influencers generate up to 10 times higher engagement ratios than macro-influencers.
Laurent Verrier, Co-founder of One9Social, commented: "After many months of hard work, we are delighted to have formally launched Narratrs. While still learning, the many campaigns we ran on the platform demonstrate fantastic operational efficiency gains and solid marketing ROI. A recent USD25K campaign on Instagram & Facebook across Singapore & Malaysia generated 374 pieces of photo content, with 3.28 million reach and 75K engagements in 5 days from brief to campaign report. Our community of Narratrs continues to grow and we welcome any brands and agencies on the platform willing to maximise their creative and amplification skills."
For more information, please contact
Clara Chen
Phone: +65 6846 1990
Email: clarachen@narratrs.com
Malcolm Robertson / Tom Evrard
Phone: +65 6831 7829 / 6831 7801
E-mail: ftiunitygroup@fticonsulting.com
About One9Social
One9Social, established in 2016 and based in Singapore, owns and operates Narratrs.com, a marketing automation platform that connects brands and marketing agencies to micro-influencers. Through its "Influence on Tap" service, Narratrs.com has worked with brands including Microsoft, Yahoo!, Opel, Johnson & Johnson, Montblanc, Haagen-Dazs, Visa, Guinness and Coach.
For more information, please visit the platform at www.narratrs.com.
