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New Zealand Prime Minister Bill English launches world-first premium lamb in Hong Kong

2017-05-19 20:02
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HONG KONG, May 19, 2017 /PRNewswire/ -- A new kind of lamb set to spark a renaissance in the global appetite for premium meat has been launched by New Zealand Prime Minister Bill English at a reception in Hong Kong.

(From left to right) David Surveyor, Chief Executive Officer for Alliance Group; Samuel Wilkes, New Zealand Chef and Ambassador for Te Mana; and Bill English, New Zealand Prime Minister
(From left to right) David Surveyor, Chief Executive Officer for Alliance Group; Samuel Wilkes, New Zealand Chef and Ambassador for Te Mana; and Bill English, New Zealand Prime Minister

 

Te Mana Lamb
Te Mana Lamb

Te Mana Lamb, the culmination of a decade's research and development, has put the 'good fat' back into the lamb with rich levels of Omega-3 polyunsaturated fats, ensuring it can arguably lay claim to the title of the world's heathiest red meat.

Guests at a gala dinner at the Grand Hyatt Hotel attended by Prime Minister English and the Hong Kong business community were among the first international diners to try the world's newest lamb, which is bred in New Zealand's iconic South Island high country and finished on special chicory herb pastures.

Eat the Kiwi, a New Zealand Coalition supported through NZTE, hosted the event (Friday 19th May) at Hong Kong's Zuma restaurant as the Hong Kong distributor.

Te Mana Lamb is now on the menu of a limited number of exclusive Hong Kong and New Zealand restaurants before plans are finalised to launch the lamb in other markets.

The lamb is the result of an innovative "Primary Growth Partnership" programme involving leading New Zealand food company Alliance Group, a group of the country's progressive farmers known as Headwaters and New Zealand government agency the Ministry for Primary Industries (MPI).

Known as The Omega Lamb Project, the aim of the programme is to increase the total value of lamb and the share of value captured in New Zealand by developing healthy and high quality branded products.

Peter Russell, General Manager Marketing for Alliance Group, said that the Omega Lamb Project was originally conceived to produce less 'lean' sheep, able to thrive better in high altitudes, pastures and conditions.

"There was an epiphany moment. The breakthrough discovery that these lambs were not just healthier, but also significantly and demonstrably better-eating due to the type of intramuscular fat, the healthy polyunsaturated Omega-3 fat. This in turn means the resulting lamb doesn't taste like any other lamb before it.

"Te Mana is to lamb what Wagyu is to beef, with a rich marbling of healthy Omega-3 fats. That's where the spectacular taste resides. The result is an entirely new lamb taste experience -- delicate, clean and tender."

"Te Mana Lamb doesn't behave like regular lamb when cooking. Because the lamb meat is full of 'good fat', it has essentially less moisturizing. That means it doesn't suffer shrinkage, retains its shape, flavour and texture and is more versatile."

"It boasts a delicacy and lightness in mouth feel and a mild aroma that no other lamb before it has been capable of.  The product has outstanding succulence, tenderness and flavour."

He added: "This discovery will benefit a whole new generation of foodies that may have thought lamb was consigned to a previous generation and entirely new consumer segments and markets that previously weren't interested in lamb."

"Te Mana Lamb, befitting its place as Food from Heaven, is produced to the highest standards of consistency and quality. It is only available in limited quantities and its supply will be restricted to a number of exclusive restaurants."

"Importantly, Te Mana Lamb reveals a very promising premium future for New Zealand's farmers."

Mike Tate, General Manager of the Omega Lamb Project, said: "New Zealand lamb is internationally renowned for its quality by consumers and the hospitality industry.

"However, Te Mana Lamb is something different. The specific breeding programme and pasture requirements don't lend themselves initially to mass production. At this stage, it is very much aimed at the fine dining experience. We see it as heralding a rebirth of different lamb dishes and reaffirmation of New Zealand as the home of the world's best lamb."

There has been an extremely positive response from chefs, and the feedback from multiple taste panels shows the extra "good fats" really enhance succulence and eating quality, said Mr Tate. 

Justine Gilliland, Director Investment Programmes for the Ministry for Primary Industries, said: "Over time, the programme aims to deliver premiums for our farmers and processors, and raise the value and profitability of New Zealand's lamb overall. "

"This Primary Growth Partnership programme has the potential to add over $400 million in new export earnings, and increase lamb revenues by 34% for adopting farmers. "

"Many of the technology and systems developed will also apply to grass-fed product, and the wider lamb supply."

Te Mana Lamb was tested to chef and customer acclaim at luxury lodges and leading restaurants in New Zealand as part of a trial in 2016.

Dale Bowie, chef and co-owner of the renowned Wanaka Gourmet Kitchen in New Zealand's South Island, is one of the chefs who has been serving the lamb.

He said: "It's a revelation -- radically different. With ordinary lamb, I have to do a lot of adjusting during cooking, but with Te Mana Lamb, it's really simple to get a perfect result every time. 

"Since we've been using Te Mana in the restaurant, many customers have commented the lamb is even better than before. It's really succulent, with a great taste but none of the fattiness you traditionally associate with lamb.

"We've had customers say they don't like lamb but when others on their table start saying how good the lamb is, they try some and think it's phenomenal. The meat is so moist and succulent you just can't go wrong. In terms of new recipes and innovation, the sky's the limit."

Volker Marecek, executive chef of The Langham in Auckland, New Zealand, said the new class of lamb was a game-changer for chefs: "This lamb hits the sweet spot for taste, tenderness and succulence."

Te Mana Lamb was selected as the centrepiece of the main dish prepared by New Zealand's team when it competed in the international Culinary Olympics in October, winning a coveted silver medal in the live hot kitchen competition.

Te Mana Lamb is currently being supplied solely by Eat The Kiwi to the following restaurants in Hong Kong:

  • Zuma
  • Otto E Mezzo
  • Ham & Sherry
  • 22 Ships
  • American Club (Exchange Square)
  • Grand Hyatt
  • Le Garçon Saigon
  • 12000 francs

Photo - https://photos.prnasia.com/prnh/20170519/1856403-1-a
Photo - https://photos.prnasia.com/prnh/20170519/1856403-1-b

Source: Te Mana Lamb

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