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ORC International Strengthens Asia Pacific Presence by Appointing Alena Rossini as Managing Director, Singapore

2017-03-16 10:53

SINGAPORE, March 16, 2017 /PRNewswire/ -- Today ORC International, a leading global business intelligence firm, announced the appointment of Alena Rossini to Managing Director, Singapore, to accelerate the company's growth in the Asia Pacific region.

Alena Rossini, Managing Director of ORC International, Singapore
Alena Rossini, Managing Director of ORC International, Singapore


Under Alena's leadership, the Engine Group will expand its footprint in Singapore and South East Asia. Her appointment underscores our focus on helping clients navigate the region's unique business challenges and changing market landscape.

Alena joins the organisation from the Kantar Group, where she managed Strategy and Innovation across Asia Pacific. She brings more than 15 years of experience developing insight-led growth strategies for brands, and has a passion for transforming businesses. In previous roles, she used her strong entrepreneurial spirit and client-centric mindset to launch new business units and transform existing business at The Leading Edge, Kantar and Gfk. 

Oliver Rust, Managing Director, Asia Pacific commented: "Alena's appointment reinforces our commitment to the growth of our clients' businesses in South East Asia. Many of our clients see South East Asia as a critical area of opportunity. Every investment we make in this region is focused on revealing business opportunities for our clients, guiding them to act and -- by adding solutions across our Engine network -- helping them transform. I'm confident that Alena will accelerate this process."

Editor's Notes

About ORC International

ORC International is a leading provider of business intelligence and are evidence-based consultants. We are part of the bigger marketing communications group -- Engine. (

Through true intelligence, ORC International helps world's leaders to optimise their business today, understand how they can win tomorrow, and realise the future. A global top 20 business intelligence firm with a stellar track record in quality, leading edge analytical know-how and data integration enabled by an agile technology platform, we enable leading organisations to better understand their people and transform their overall business performance.

For more information, please visit our website:

About Engine Group

Engine Group is a global marketing services network comprised of best-in-class communications specialists. Engine Group has a unique collaborative model that adds tangible value to clients -- transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia Pacific, the individual businesses within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Moment Studio, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. Together, they cover a vast range of marketing services including market research, creative, strategy, digital, social media, advertising, public relations, and content creation and production.

More information is available at

Press contact

Mangmang Miao
Marketing Manager
+61 3 9935 5700

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Source: ORC International

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