HONG KONG, June 16, 2016 /PRNewswire/ -- The Chinese Football Association Amateur League, hosted by the Chinese Football Association, kicked off its provincial games earlier this month. The Shenzhen Baoxin Football Club, a joint-venture football team of Shenzhen Baoxin Sport Industry Limited ("Shenzhen Baoxin"), a wholly-owned subsidiary of New Sports Group Limited ("New Sports" or the "Group") (Hong Kong stock code: 0299), has won a grand victory of 13-0 against the Shenzhen Huhun Football Team in the first round of provincial group games on 10 June in the Shenzhen Meilin Reservoir Football Field, representing a good start on its path towards the regional games and the finals this year.
The Chinese Football Association Amateur League represents the highest level of China's amateur football teams. Winners of the League's provincial games hosted by local football associations are qualified to compete in the regional games, which will be staged in four regions of the country, namely the North-east, the North-west, the South-east (which Shenzhen belongs to) and the South-west parts of China. The top 4 teams from each regional game will enter the final, and the national finalists with good rankings may be promoted to China League Two (CL2).
The Shenzhen Baoxin Football Club is competing with 13 other teams in the 30th Shenzhen Amateur League One 2016, the provincial games organised by the Football Association of Shenzhen, which kicked off a few days ago. The football players of Shenzhen Baoxin have, on average, received around 10 years of professional training in football. They represented the Pingzhian Football Club to take part in several matches at a level equivalent to China League Three and achieved a satisfactory record of eight wins and one loss. They also defeated the Renren Football Club from China League Two this April. The players continued to perform well in the first round of the provincial games, winning a 13-0 against Huhun. The team showed professional rather than amateur level, demonstrating their ability to enter CL2 this year. The team is now preparing for a new round of group matches and the finals, aiming at the regional games in October and the final in November while paving the way for CL2.
The estimated market value of the world's football industry is US$500 billion and the Chinese government has recently released The Mid-and Long-Term Development Plan for Chinese Soccer for the coming 35 years. Mr. Zhang Xiaodong, chairman of New Sports, said: "The Chinese government intends to promote the popularisation of football and to nurture world-class football teams, and football industry in China has great potential for profit growth. The Group therefore plans to continue its efforts in developing football-related business. The first victory of the Baoxin Football Club is an exemplification of the path towards success of the Group's sports-related business. Also, the Group has established a three-year development strategy for the joint-venture football club with the final goal of entering the Chinese Football Association Super League by 2018."
Mr. Zhang added: "Kingworld (Beijing) Technology Co., Ltd., under the Group, holds an exclusive license to develop and operate the official wireless platform and mobile application for the Chinese Football Association Super League. In coordination with the development of football clubs and the football industry, New Sports will implement new initiatives to create larger and better sports interaction space for football fans."
About New Sports
New Sports Group Limited (formerly known as SinoCom Software Group Limited) was established in 1995 and has been listed on the main board of the Hong Kong Stock Exchange since 2004. New Sports' core business has been shifted from software development outsourcing and technical support services to the design and development of the mobile and web games and the operation of sports-related business since the end of last year.
About Shenzhen Baoxin Football Club
The Shenzhen Baoxin Football Club is owned by Shenzhen Baoxin Football Club Co., Ltd, a joint-venture company established by Shenzhen Baoxin (a wholly-owned subsidiary of New Sports) and Yinling Pingan in May 2016. 15 key football players and 6 backup football players of the Pingzhian Football Club, wholly-owned by Yinling Pingan, have transferred their football club registrations to the Shenzhen Baoxin Football Club.
About Kingworld
Established in 2007, Kingworld (Beijing) Technology Co., Ltd. ("Kingworld") is principally engaged in the development, operation and sales of internet and mobile communication network interaction entertainment products, including PC online games, mobile games and mobile internet applications. Kingworld was acquired by New Sports at the end of 2015. Kingworld holds an exclusive license to develop and operate the official wireless platform and mobile application for Chinese Football Association Super League and is also the exclusive developer and operator of the official mobile application for Beijing Guoan Football Club and related magazines. Its internet sports culture service platform "9h Sports" principally provides services of live broadcasting sports events, video interaction, e-sports, sports finance and sports training.
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