PR Newswire: news distribution, targeting and monitoring
Home Page > News Releases > APAC > Singapore Launches Local Edition of World's #1 Yoga Magazine on June 21, International Yoga Day

Singapore Launches Local Edition of World's #1 Yoga Magazine on June 21, International Yoga Day

2016-06-17 16:41
Share with Twitter

BOULDER, Colo. and SINGAPORE, June 17, 2016 /PRNewswire/ -- Yoga Journal, the world's largest selling yoga magazine which has been around for 40 years, is scheduled to finally enter Asia with the launch of its Singapore edition on June 21, 2016, International Yoga Day.

Yoga Journal Singapore is produced in collaboration with Active Interest Media (AIM), based in Colorado, U.S., and Singapore's Sankia Publishing Pte Ltd. "Singapore is one of the fastest growing yoga markets in the world," says Dayna Macy, Director of International Licensing for AIM. "As a global financial hub, the country has both the means and the market to support our brand. We are truly delighted to expand our international presence here."

South East Asia has taken to yoga in a big way and Singapore was an ideal place to launch the magazine. Yoga studios have mushroomed in the country, where more and more men are taking to their mats along with women. Singapore is a perfect blend of east and west with traditional medicines and holistic practices in an environment that thrives on efficiency and commitment. People are always on the lookout for more avenues, events and articles about fitness and better living.

"In a country with a population of around 5.5 million people, an estimated 500,000 have tried yoga in Singapore," says Kavita Chandran, Editor and Publisher of Yoga Journal Singapore, a former financial journalist for 20 years who until recently was a Top News Editor at Reuters news agency in Singapore. "People lead busy and often stressful lives in Singapore, and many are constantly seeking ways to reduce their stress, stay healthy and have a fitness regimen. Yoga is everywhere, and we are thrilled to publish Yoga Journal Singapore in Asia's melting pot."

Yoga has morphed over the years from an ancient mindfulness method that originated in India to a modern fitness and holistic practice in many parts of the world. In the United States, the number of yoga practitioners have increased to over 36 million in 2016, up 76% from 20.4 million in 2012. Data shows that more than 28% of all Americans have practiced yoga at some point in their lives.

Yoga Journal Singapore will also be available on news stands in Kuala Lumpur, Jakarta, Bali, Bangkok, Mumbai, Delhi, Bangalore, Manila and Hong Kong.

About Yoga Journal - Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners -- from beginners to masters -- expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online, and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, and more. Yoga Journal publishes 12 international editions in 28 countries including Australia, China, France, Germany, Italy, Japan, Korea, Russia, Spain, Thailand and Turkey. With 12 international editions spanning 28 countries, and five national live events annually, Yoga Journal is the world's largest and most influential yoga brand.

Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company's six divisions -- the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group -- also operate thriving B2B platforms, online universities, and retail events.

Source: Yoga Journal Singapore

Featured Video

Health Care/Hospital Recent Releases

Magazines Recent Releases

Publishing/Information Service Recent Releases

Sports Recent Releases

Advanced Search
Search
  
  1. Products & Services
  2. News Releases
  3. Knowledge Center
  4. For Journalists & Media
  5. Multimedia Theater
  6. Contact Us