KUWAIT CITY, Dec. 6, 2016 /PRNewswire/ -- Slim Chickens, a leader in the "better chicken" segment of fast-casual restaurants, will continue expansion of its fresh chicken concept for the first time outside of the United States through a partnership with Alghanim Industries, one of the largest privately owned companies in the Middle East and North Africa (MENA). The two companies announced today that they have entered into a master franchise agreement that will enable Alghanim Industries to introduce the Slim Chickens brand and dining experience across the MENA region.
(Photo: http://photos.prnewswire.com/prnh/20161205/445568 )
(Photo: http://photos.prnewswire.com/prnh/20161205/445569 )
(Photo: http://photos.prnewswire.com/prnh/20161205/445570 )
Alghanim Indutries, based in Kuwait City, Kuwait, owns and operates more than 30 businesses in 40 countries across the MENA, Turkey, India and South East Asia. Since its founding more than a century ago, consumer-oriented businesses have grounded the company. Today, its growing portfolio of 300 brands includes a number of US partners, including General Motors, Ford, Mars, Whirlpool, Wendy's and American Express.
Founded in 2003 in Fayetteville, Arkansas, Slim Chickens is committed to providing a "Life Changing Chicken" experience in its sector of the restaurant industry, with a focus on high quality, fresh chicken. The down-home Southern brand features hand-breaded and grilled chicken tenders and wings paired with handmade dipping sauces - there are 10 in all to render exceptional flavor that continues to earn admiration from guests and food critics alike.
The first MENA-region Slim Chickens restaurant is expected to open in Kuwait in March 2017. This will be followed by a rapid brand rollout across the entire region.
Alghanim Industries Chairman Kutayba Alghanim commented: "We are committed to expanding our portfolio by partnering with one of the most pioneering, value-based consumer companies in the world, and we look forward to introducing the Slim Chickens concept to consumers across the Middle East." The Chairman added: "Alghanim Industries has a proud track record of developing successful businesses with huge growth potential that meet the needs of the region's expanding consumer base."
"Through our partnerships over the last few years, we've gained a deep understanding of consumers' expectations for food and beverage offerings in the MENA region," said Alghanim Industries CEO Omar Alghanim. "Slim Chickens is one of the fastest growing brands in the United States and we have no doubt that it will enjoy the same success in the Middle East. Alghanim Industries and Slim Chickens share key values: Both have strong community ties, an uncompromising approach to quality and strive, constantly, to exceed customers' expectations. We couldn't be more excited to help develop the Slim Chickens brand internationally, and open the first store outside of the US market in our region."
Slim Chickens CEO Tom Gordon also spoke of the two companies' shared values, and pioneering ways: "Alghanim Industries' legacy of providing high-caliber customer service and first-class products made this a one-of-a-kind opportunity for our brand," he said. "Over the past months we've learned about the company, the people and the values shared between our two organizations, and our alignment couldn't be closer."
"We are truly thrilled and honored to partner with Alghanim Industries, and we look forward to working with the entire Alghanim Industries team to bring our fresh, hand crafted recipes and southern hospitality and service to the Middle East," Tom Gordon added. "Slim Chickens is about honest food, social meals, and a commitment to local communities. This partnership will allow us to expand that vision and voice in a new and expansive capacity, and connect with valued guests throughout the MENA region."
Alghanim Industries is actively expanding its Food & Beverage (F&B) portfolio, which began in 2013 with its franchise agreement with UK-based Costa Coffee, the second largest coffeehouse chain in the world. In 2015, Alghanim Industries acquired the rights to develop US-based Wendy's restaurants across the MENA region - the deal included all existing locations in the United Arab Emirates, and provided for further expansion into Kuwait in 2016 and Saudi Arabia in 2017. Slim Chickens is Alghanim Industries' latest addition to its rapidly growing F&B portfolio. For more information, please visit: www.alghanim.com
MENA Media Enquiries
Alghanim Industries
Reem AIGshat
ralgshat@alghanim.com
+965 60650205
UK Media Enquiries
Powerscourt
Giles Read / Isabelle Saber / Tessa Berry
alghanim@powerscourt-group.com
+44 (0)20 7324 0495
US Media Enquiries
Hill+Knowlton Strategies
Leslie Cauley
Leslie.Cauley@hkstrategies.com
(202) 412-4847
