HONG KONG, Nov. 24, 2017 /PRNewswire/ -- Tahoe Investment Group Co., Ltd. ("Tahoe Investment" or "the Group") announced the official launch of Tahoe Life Insurance Company Limited ("Tahoe Life"), which held a press conference at Island Shangri-La, Hong Kong today. Mr. Huang Qisen, Chairman of the Group, Ms. Paula Wai-Yee Choi, CEO of Tahoe Life, and Tahoe Life senior management team assembled to witness and celebrate the grand launch of Tahoe Life and the dawning of a new era.
"In Hong Kong, Tahoe Life acts as an insurance-finance platform committed to supporting the Group which actively develops its business across the globe to become a multi-faceted global financial chain," said by Mr. Huang Qisen, Chairman of the Group. "Tahoe Life has positioned itself as a high-end insurance provider, and will provide comprehensive services to customers according to the corporate mission 'to serve and care for customers for life', through which customers will share the success of the Group brought by its sustainable social economic development."
New identity of Tahoe Life unveils diverse brand personality
Tahoe Life (formerly Dah Sing Life Assurance Company Limited) has been rooted in Hong Kong for near 30 years, delivering an outstanding performance and a strong brand identity that perfectly complements the Group's dedication to social responsibility and its aim of creating the century legend. Now, Tahoe Life officially becomes a wholly-owned subsidiary of Tahoe Investment to share the same corporate vision. The new logo illustrates the elements that make up the essence of Tahoe Life, at the same time amplify the brand's motto: 'Craft Your Future', with vibrant Chinese red signifying the passion and energy of the brand, while a jade seal represents its strength and capability. The Chinese character, used in the seal communicates the brand's belief in 'bringing widespread benefits to all people'.
Ms. Paula Wai-Yee Choi, CEO of Tahoe Life, said, "With the establishment of a new brand identity and the support from the Group, Tahoe Life is devoted to providing leading-edge insurance services, investing in advanced insurance-technology which redefines the market and developing exquisite high-quality life insurance products so as to craft a brilliant future for our customers, thus becoming the industry leader in high-end life insurance market."
All-round high-end life insurance products craft a brilliant future
Tahoe Life endeavours to offer a wide range of life insurance services and products for its customers, including savings, critical illness, life insurance, medical protection and investment-linked products. Three plans, each with distinct focus -- WealthApex Savings Protection Plan, Brilliant Saver Protection Plan and 1320 MultiCare Critical Illness Plan -- will be launched to provide all-round protection for customers throughout their life journey, making fruitful life planning a reality. Proving its dedication to providing an unrivalled customer experience, Tahoe Life also announces the launch of its first one-stop advanced customer service centre, located in a Grade A, 12,000-sq-ft office in Tsim Sha Tsui, where customers will be able to enjoy prestige insurance services.
To celebrate the official establishment of Tahoe Life, a grand launch gala dinner was held at Grand Hyatt Hong Kong today as well. Around 500 guests from the political sector, business sector and entertainment industry were invited, including Mr. Bernard Chan, Convenor of the Executive Council, Mr. Chan Kin-Por, a member of the Legislative Council, Mr. Jackie Chan, the well-known international actor and Mr. Leo Ku, the Hong Kong singer who was invited to perform and introduce the themed micro film that he directed, wrote and starred in. Tahoe Life senior management team members also performed a new corporate song, produced by famous music producer Mr. Ronald Ng, to showcase the brand's vision and mission.
About Tahoe Life
Tahoe Life Insurance Company Limited is a wholly-owned subsidiary of Tahoe Investment Group Co., Ltd. providing high end yet all-round insurance plans including savings, critical illness, life insurance, medical protection and investment-linked products. With the development strategy of 'backed by Mainland, based in Hong Kong, facing Global', Tahoe Life strives to support the Group becoming a global financial enterprise. With the solid background of the Group's medical network, financial investment ability, sophisticated customer base and its near 30-year extensive experience in professional insurance operation and management in Hong Kong, Tahoe Life has an advantage in the market and we are dedicated to rendering comprehensive services to craft a brilliant future for our customers.
About Tahoe Investment Group Co., Ltd.
Tahoe Investment Group Co., Ltd. was founded in 1993 by Mr. Huang Qisen. It is a leading conglomerate with investments in financial services, real estate, medical services, healthcare, culture and education. To date it has equity holdings and equity participation in two listed companies with total assets reached RMB 200 billion.
In the healthcare segment, Tahoe Investment completed its acquisition of Alliance HealthCare Services Inc., a US-based provider of healthcare services. Tahoe Investment has also successfully established a strategic collaboration with Partners HealthCare International and Weill Cornell Medicine, the well-known biomedical research unit and medical school of Cornell University as well as completely acquired and newly built a number of hospitals in the Mainland. Tahoe Investment has equity holdings in a listed company in mainland China -- Tahoe Group Co. Ltd. (Shenzhen: 000732) -- which focuses on real estate.
To actively develop its cultural endeavours, Tahoe Group founded Tahoe Cinema and has confirmed the establishment of over 70 Tahoe cinemas, which will then further expand into major cities in the Mainland. The first Tahoe Theater will be opened in Fuzhou by the end of this year.
