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Telkomtelstra Wins Bronze Award for "Innovation in Media Relations" in the Asia Pacific Stevie Awards 2017

2017-07-11 09:00
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TOKYO, July 11, 2017 /PRNewswire/ -- Telkomtelstra has successfully won the Bronze Award for "Innovation in Media Relations" at the Asia Pacific Stevie Awards 2017". A prestigious achievement for the telkomtelstra company which is in its third year of operation. To date telkomtelstra has won 6 awards for the last two consecutive years since its commercial.  

Telkomtelstra Wins Bronze Award for "Innovation in Media Relations" in the Asia Pacific Stevie Awards 2017
Telkomtelstra Wins Bronze Award for "Innovation in Media Relations" in the Asia Pacific Stevie Awards 2017

Telkomtelstra received the award for their successful media engagement strategy and program titled MAGIC (Media Activities to Get Impressive Coverage), the program which telkomtelstra won the award for.

Telkomtelstra implemented the MAGIC innovation as a strategy to increase the company's profile and brand awareness. The program consisted of integrated media activities such as media perception audit, media interviews (briefings), media trips, workshops, press releases and media monitoring.  

The recent results of the media perception was the catalyst for telkomtelstra to strengthen its brand recognition, and position in market as Indonesia's Partner of Choice for Managed Solutions.   

MAGIC innovation was considered as a successful implementation because it has given a significant result from 90 news coverage out of 26 media in 2015, telkomtelstra increased up to 176% with 249 news coverage out of 72 media with 93% positive tonality in 2016.

 "By implementing MAGIC, it has been proven that telkomtelstra's brand awareness has significantly and positively increased. We're surely thankful for the enormous support, which has been given from various media both local and international in producing hundreds of positive news about telkomtelstra" stated by Erik Meijer, President Director of telkomtelstra.

There are various ways that telkomtelstra can implement effective communication. However, having the right and relevant audience to be the message recipients is definitely a crucial element. When selecting the right audience for a communication strategy that also includes for B2B and B2B2C orientation, apart from the actual target market (i.e. corporate customers, and organizations), media/ press are considered as a target audience that can help bringing more values to the business by increasing the brand awareness positively across their (media) wide-reach readers/ audiences, but only if the communication activities are optimized properly. 

Derived from the above background, the objectives of conducting MAGIC strategy are as follows:

  1. Familiarise telkomtelstra's target audience with its flagship product and services
  2. Strengthen telkomtelstra's positioning among ICT industry in Indonesia
  3. Increase public awareness of telkomtelstra as one of the most end-to-end managed solution provider
  4. Educate the target audience about the importance and benefit of utilising managed solution services that are provided by telkomtelstra
  5. Communicate telkomtelstra's unique and flagship products to the target audience

Asia Pacific Stevie Awards is an annual international business awards organized by The Stevie Awards. The competition is open for all companies and organizations in 22 countries in the Asia Pacific region. There were more than 600 business innovation nominees competing in the awards. Given to how prestigious this award has been, telkomtelstra is certainly very honoured to be re-awarded for the 2nd year of its involvement.

Telkomtelstra is a joint venture between PT. Telekomunikasi Indonesia (Telkom Indonesia), Indonesia's largest telecommunications operator, and Telstra Corporation Limited (Telstra), a regional leader in enterprise services. Leveraging the strengths of both Telkom Indonesia and Telstra, telkomtelstra brings an unparalleled combination of deep local market expertise and global managed solutions experience that is aimed to solve the customers' business challenges, by helping them to optimise, grow and transform their businesses through telkomtelstra's managed solutions.

Company Contact :
Rita W Soetikno
Senior Manager Marketing
Email : rita.soetikno@telkomtelstra.co.id

Photo - https://photos.prnasia.com/prnh/20170710/1892505-1

 

 

Source: Telkomtelstra (Tetranet Aplikasi Solusi)

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