MACAU, Oct. 30, 2017 /PRNewswire/ -- On October 28 2017, the Forum of Integrated Development of Sports & Economy in the B&R Region was held in Wynn Palace. The forum, co-hosted by IBF and sports.people.com.cn, aims to respond to the "Belt and Road" initiative advocated by the Chinese Government. Depending on the useful experience in Macau, the forum discussed the interregional, intercultural and interdisciplinary development between sports and tourism, exhibition, creation and entertainment, and to build a way to generate co-construction, sharing and to benefit all participants. The forum gained strong support from Wynn Palace.
IBF President Daryl J. Peoples, IBF B&R President Wang Ruihang, CEO of sports.people.com.cn Zhu Kai, Member of the CPPCC National Committee and Chairman of the Macao Tourism Service Association Liu Yahuang, Peking University Sports Science Research Institute Deputy Director He Wenyi, founder of infund.com Niu Gensheng were present at the forum which was hosted by the Senior VP of Rejoy International Lu Hailang. The guests discussed deeply on the following three aspects: integrated development of sport, leisure and entertainment in Macau, the development trend of sports and new media as well as the new development mode of Chinese sports in the new age.
Liu Yahuang, Member of the CPPCC National Committee and Chairman of the Macao Tourism Service Associatio, said Macau's GDP ranks top among other cities in the world under the support from the Chinese Central Government and efforts from all parties. The city's tourism is now enjoying the new development stage. Macau has world's top hardware facilities, privileged location and convenient traffic conditions. With the fast development of sports industry in Mainland China, Macau is also greatly improving the integrated development of sports and tourism. Macau aims to keep its competitive position as a popular tourist destination in the world.
Sports can go beyond the boundary. Integrated development of sports and other industries can add more values to different industries. Tourism also needs diversified engines to boost itself, so tourism themed with sports can not only build a new name card of the city, but also inject the spirit of sports to the city. The IBF Silk Road Championship Tournament and the CCTV New Year Cup IBF World Championship are now helping the city dig more potential to develop itself, and head forward to goal of being "the World Center of Tourism and Leisure" and the new "World Center of Boxing".
Now the sports Industry is not only popular in the country, but it also the flag of the Chinese economy transition. As one of the main topics of Chinese economy development in the modern age, Sports is also a new highlight in media development. Media's value is restructuring now in the new era. The integrated develpment is also positive for sports media.
Zhu said, the forum and the IBF Silk Road Championship Tournament Inaugural Fight is People Sports' first attempt in professional boxing field. He said: "IBF enjoys worldwide fame, it has excellent boxers and a rich content of games. People Sports also think highly of the Chinese professional boxing market. In the next step, both sides will cultivate the Chinese sports brand based on respective advantages and to run IBF China Professional Boxing Tournament and IBF Silk Road Championship Tournament well in order to promote the stable development of Chinese professional boxing sports."
He added, there is special historical meaning that the IBF Silk Road Championship Tournament Inaugural Fight was held in Macau, as the city is an important point on the "Maritime Silk Road". Nowadays, Macau has a great impact and plays an irreplaceable role on the 21st century Maritime Silk Road especially. With good location and institutional merits, Macau will definitely have a huge potential and bright future.
At the end, He Wenyi, the Deputy Director of Sports Industry Research Institute of Peking University explained the mode of sports development under the "Belt and Road" strategy. He said, "the contradiction between the people's growing material & cultural needs and the backward social productive forces" to "the contradiction between the people's growing needs to live a better life and the unequal and imbalance development of the society". The key point is transformed from the "developing the productive forces" to "providing a better platform of life and content".
In the modern age, leisure sports and leisure lifestyle have become the most important content of a well-off society. He said that people are now chasing after the diversified and different life, so the content of leisure must be individual and diversified. The wonderful content of the IBF Silk Road Championship will contribute to the construction of a "Super Macau". The game provides local people and those along the "Belt and Road" area affluent sports and cultural products which will enable them to enjoy sporting events and products to their full potential.
On the occasion, the participants actively offered their advice and suggestions on the integrated development of sports and economy - they also made constructive suggestions on Macau's sports+tourism, sports+cultural creation and sports+entertainment.
