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Traveloka Ranked First in "One to Watch" Category at BrandZ(TM) Top 50 Most Valuable Indonesian Brands in 2016

2016-08-12 18:18 3661

JAKARTA, Indonesia, Aug. 12, 2016 /PRNewswire/ -- Traveloka, Indonesia's leading on the go lifestyle booking platform, received BrandZ™ 1st place award in the 'One to Watch' category, released by WPP and Millward Brown. Traveloka won the award for its highest Brand Potential score among private online and tech brands in Indonesia with 33% potential future growth. On the second place, marketplace e­commerce Tokopedia accounts for 22% followed by Bukalapak in third place with 15%.

Dannis Muhammad, Head of Marketing Traveloka Receives BrandZ Award
Dannis Muhammad, Head of Marketing Traveloka Receives BrandZ Award

Millward Brown's research methodology use Brand Contribution score as an assessment technique on how effectively a brand differentiates itself from its competitors, generates desire and cultivates loyalty. There are three factors that go into the measuring of Brand Contribution: Meaningful, Different, and Salient. Based on Millward Brown's recent research, there has been an explosion in the number of digital commerce brands in the past two years, and many are causing severe disruption in their categories. Traveloka emerged the brand that dominates its sector with more than 60% Brand Contribution score. 

Traveloka is considered to have already nurtured the bond and connections to its consumers successfully, as the brand was featured as one of the Top 20 Most Meaningful Brands in Indonesia with the score of 168 (the average score of all brands globally is 100). It means that most of the consumers have an affinity with Traveloka and also think Traveloka meets their needs. 

Dannis Muhammad, Head of Marketing Traveloka said, "Enabling a reliable and complete online booking service for high mobility lifestyle has become the key of success for our brand to thrive in a fast­changing industry. To deliver that, we focus on providing the best end­-to-­end customers experience."

About Traveloka

Traveloka is Indonesia's leading on the go lifestyle booking platform. The Jakarta­-based company was founded by several Indonesian technology information practitioners with years working experiences at tech companies in the United States of America. Traveloka is the first national company in Asia that receives a Series A funding from Global Founders Capital and East Ventures.

Traveloka can be accessed through desktop, mobile web, and mobile application (Android and iOS) anytime and anywhere. Currently, Traveloka has established partnerships with more than 50 domestic and international airlines, serving more than 100,000 different routes throughout Asia Pacific and Europe. Traveloka has listed more than 100,000 of hotels worldwide. A secure payment system, various payment methods, an easy user experience, a 24 hours call center service, also the everyday low and transparent price without booking fees are the key services that Traveloka offers to customers, enabling a mobility lifestyle.

For more information about Traveloka, visit http://www.traveloka.com or follow us on Facebook (https://www.facebook.com/Traveloka) ,Instagram (https://instagram.com/traveloka), and Twitter (https://twitter.com/traveloka). Traveloka mobile app is available on Play Store and iTunes App Store.

Media contact:  
Busyra Oryza
Communications Executive
busyra@traveloka.com / press@traveloka.com / +62-21-2977-5800

Photo - http://photos.prnasia.com/prnh/20160812/8521605146 
Logo - http://photos.prnasia.com/prnh/20160531/8521603511LOGO

Source: Traveloka
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