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UFC(R) Announces New Partnership with General Tire

2017-06-08 11:44
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SHANGHAI, June 8, 2017 /PRNewswire/ -- UFC® today announced a multi-year partnership with General Tire, which will serve as the "Official Tyre Partner of the UFC" in the Asia-Pacific region. The partnership will begin on Saturday, June 17 with UFC® Fight Night: HOLM vs. CORREIA at Singapore Indoor Stadium in Singapore.  

"We are proud to partner with General Tire in the APAC region," UFC Senior Vice President of International and Content Joe Carr said. "General Tire's adventurous brand personality is a great fit with UFC and we look forward to working together to deliver exciting experiential events and unique in-market opportunities for fight fans and consumers."

"Martial arts has a long history and deep rooted culture in Asia which provides us with a unique bridge to potential customers in the region," stated Mitchell Golledge, Head of Marketing Re PLT Tyres APAC. "UFC's growing popularity, coupled with its devoted fan base will enable our brand to reach a segment of consumers that possess an adventurous spirit, a value which also sits at the core of our brand."

With this partnership, General Tire will obtain rights to branding inside UFC's world-famous Octagon® and at experience booths during events. In addition, General Tire will also receive promotional spots during live broadcasts as well as being featured across social and digital platforms. For more information, please visit

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit and follow UFC at, Twitter, Snapchat and Instagram: @UFC.

About General Tire

The General Tire brand originated from Fort Mill, South Carolina in 1915 and owns the world's largest tyre site in Uvalde, Texas. The brand is part of Continental Tires, a company of Germany-based Continental AG. For over a century, General Tire has been passionately committed to its core values of Performance, Reliability, and American Heritage. The brand offers consumers a wide range of tyre products, including high-performance tyres, passenger car tires and off-road tyres. General Tire strives to unleash the potential of every SUV, providing a fearless driving experience to adventure-loving APAC drivers -- Anywhere is Possible with General Tire.

Source: Continental Tires

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