HONG KONG, Aug. 30, 2016 /PRNewswire/ -- Joint venture, freehold condominium projects by the BTS Group, Thailand's number one mass transit operator, and Sansiri, Thailand's residential property leader and the country's only fully integrated property developer, has proven to be a phenomenal successes among local Thais and overseas customers. Following the sweeping success of THE LINE Asoke-Ratchada in June 2016, BTS-Sansiri has announced another global launch, its 5th joint venture project, called THE BASE Garden-Rama 9, after successfully selling out all 4 of its previous projects within the first day of launching. Exclusive to clients of Asia Bankers Club and Golden Emperor Properties, THE BASE Garden-Rama 9 will be available in Hong Kong via an exhibition at The Excelsior Hong Kong from September 3rd - 4th, 2016. Singapore and Mainland China will also feature exhibitions during the pre-sales period.
Mr. Uthai Uthaisangsuk, Senior Executive Vice President Business Development and Project Development (High Rise), Sansiri PLC unveiled that 'THE BASE Garden-Rama 9 is our latest series of THE BASE brand which continues to gain an overwhelming response from customers with its unique combination that fits with modern lifestyles and affordable pricing. The nationwide THE BASE series' key concept is "You are where you live." We are delighted to introduce yet another potential series brand to Hong Kong customers who are looking for investment residences with strong rental yields in return. And we expect that THE BASE Garden-Rama 9 will receive great feedback from foreigners as we do in Thailand.'
Developed under the concept of 'Garden of Creation' as a sanctuary of nature with an expansive garden in a desirable location within the Bangkok city core, this project has 36 storeys and 640 residential units in total. Through the integration of green spaces, the area can be truly utilised and is perfect for relaxation, taking a walk or contemplation which can create some of your best ever ideas. Experience a reception area decorated with carefully selected natural materials, such as wood and marble features, and crowned by a crystal chandelier inspired by rainfall so that every moment of welcome is truly comforting and engenders the feeling of being at home.
This condominium project is situated in a key, pivotal Bangkok location endorsed with 4 key factors that boost short term and long term investment value.
1. Adjacent to Bangkok's new CBD and ideal residential choice for business
Rama 9 and Asoke-Ratchada is a new and upcoming Central Business District (CBD) of Bangkok comprising of Grade A office space, including the Stock Exchange of Thailand, Unilever House, Unilever's Asia-Pacific headquarters, the Chinese Embassy, a 3,000m² convention centre; AIA Office Building and Central Plaza Grand Rama IX; a shopping complex with a direct link to the MRT concourse. The BASE Garden-Rama 9 is located on the same route of the under-development "Super Tower", slated to be South East Asia's tallest building (125 storeys), a national landmark of pride, which aims to be an ideal residential area for office workers and business operations. This area is another high potential zone for investment opportunities for foreigners with projected 6% rental yields while local and overseas business professionals seek residences in this new CBD development corridor. Currently, Sansiri's THE BASE Rama 9-Ramkhamhaeng, which is located nearby this area, has enjoyed steady resale price growth since launching in 2014.
2. Served by two mass transit routes to connect to major lifestyle centers
THE BASE Garden-Rama 9 is just a few minutes walk to the Ramkhamhaeng Airport Link Station which is perfect for frequent flyers to minimise their travelling time. It's a short walking distance to the Foodland Supermarket and The Mall Ramkhamhaeng department store. Also, convenience by car is assured, with the Expressway being just 800 metres away. Furthermore, it will be connected to the MRT Orange Line in the near future (proposed to complete by 2020) and in proximity to the Ramkhamhaeng 12 Station. In only four stations, residents will reach Phra Ram 9 Station, where the new CBD is located and the Super Tower is planned to be situated. Finally, the lifestyle "SOHO" hub known as Thong Lo, is a 10 minute drive away and there are also future plans for a mass transit route.
In recent years, the market shows an increasing appetite for condominiums along the Skytrain and other MRT routes due to the changing lifestyle of urban people which prefer convenient transportation and convenience from traffic congestion.
3. Situated near Thong Lo, the SOHO of Bangkok
Thong Lo, located in the heart of Thailand's capital, is an affluent neighbourhood of Bangkok. The community is often compared to The Peak for its refined and contemporary atmosphere. The city's cognoscenti are attracted by such lifestyle options and gather to enjoy a flourishing array of sophisticated dining joints, cafés, bars, and trendy boutiques, just like the SOHO area of Hong Kong that is admired by hip locals, expats and overseas tourists. Aside from this, Thong Lo is an international community with comprehensive facilities such as private hospitals, lifestyle establishments and leading academic institutes. With a trip as short as a few minutes, residents of THE BASE Garden-Rama 9 will enjoy all the perks that Thong Lo offers but for a price 20-30% lower.
4. Lower property prices of Rama 9 sees higher upside potential
Located near to Rama 9 road, where THE BASE Garden-Rama 9 is situated, the property prices of the Thong Lo area has been the highest gainer among all areas in Bangkok, thanks to its wealthy inhabitants and overall appeal. The property price difference between THE BASE Garden-Rama 9 and Thong Lo can be as much as HKD 3 million, with THE BASE Garden-Rama 9 available at as low as HKD 680,000, despite being only minutes away. The price may be stable at the moment but its upside potential in the future should not be overlooked, driven by the economy of Thailand and the infrastructure development planned in this area. With the completion of the Grade A office buildings in the new CBD, the demand for residential units of the area is expected to surge when the MRT Orange line is connected. The property prices in the area sees high upside potential and will even outperform the market as projects in Rama 9 residential avenue are deemed to be highly sought after.
Mr. Kingston Lai, CEO of Asia Bankers Club revealed that, 'Previous joint developments of BTS and Sansiri have been particularly well received by investors in Hong Kong, so we believe THE BASE Garden-Rama 9 will be yet another phenomenal success. Apart from that, a considerable amount of overseas capital has been rushing in to the Southeast Asia market recently and Thailand is one of the hottest locations because of the implementation of the many high-speed railway constructions that offer seamless connectivity for Bangkok and other cities like Chiang Mai and Hua Hin, as well as cities in other countries like Malaysia's Kuala Lumpur and Penang, Singapore, and China's Kunming. The railway is expected to be completed as soon as 2021 and Bangkok will become the backbone of Asia's transportation system. The trade between Thailand and other countries will be more frequent, driving the development of the local economy and all industries, thus boosting the property market.'
Mr. Terence Chan, Director of Golden Emperor Properties, added that, 'THE BASE Garden-Rama 9 prides itself on having the great convenience of the future MRT Orange line. This situation is similar to the properties near Hong Kong's MTR West Island Line a few years ago -- high quality but underperforming. As soon as the mass transit route was in the pipeline, the price surged and a more dramatic surge is expected once it is connected. It also attracts residents to move in from other areas. THE BASE Garden-Rama 9 resembles the projects in Sai Ying Pun some years ago, and even doubles its advantage with just a stone's throw to the Airport Link station that connects to both the Skytrain and MRT lines. What's more, the project is right in the residential area of the new CBD, although many would choose not to live in CBD just like the case of Central, they would often prefer to live near their working location like the properties near Sai Ying Pun. With such strong reason, we believe THE BASE Garden-Rama 9 will receive tremendous interest from local and foreign business professionals working in the new CBD, making it perfect for both short term and long term investment.'
THE BASE Garden-Rama 9 will be available for sale in Hong Kong on this 3rd-4th September, 2016 prior to its official launch in Thailand. The exhibition in Hong Kong will be held at The Excelsior Hong Kong. This freehold condominium project has a starting price of HKD680,000.
To learn more about the exhibition of THE BASE Garden-Rama 9 in Hong Kong and reserve a seat, please visit https://www.asiabankersclub.com/news/upcoming-events/bts-sansiri-latest-bangkok-project-base-garden-rama-9/
For media enquiries, please contact:
Asia Bankers Club
Carol Li, PR & Marketing Manager
Tel: (852) 3998 3001
Email: carol@asiabankersclub.com
About Sansiri
Sansiri is widely regarded as Thailand's only fully integrated property developer and the country's leading developer of quality homes, townhouses and condominiums. During the company's 32-year history, with a workforce of 3,400 employees, Sansiri has built more than 300 projects throughout Thailand and a residential building in London. The company's projects have become renowned for their strong emphasis on design and liveability. Sansiri provides comprehensive services that go beyond those of traditional developers, including concierge services, property management, sales brokerage, and long-term resort rentals. In 2015, Sansiri's revenue totalled more than USD $1 billion.
About BTS Group Holdings PLC
BTS Group Holdings PLC is the leading provider of passenger services in Thailand. One of the l50 largest companies in Thailand, BTS Group is listed on the Stock Exchange of Thailand with a market capitalisation of THB 103.1bn (USD 3.2bn) as of June 2014. BTS Group's businesses can be divided into 4 main segments: Mass Transit, Media, Property and Services.
About Asia Bankers Club
The Asia Bankers Club is an investment club for banking and finance professionals in Asia. With a member base of over 50,000, the Asia Bankers Club organises events for its members and provides physical assets for investments, such as properties, fine wines, art, timepieces, and collectibles. Our members are from top tier investment, private and consumer banks, asset management companies, private equity firms, hedge funds, and sovereign wealth funds primarily located in key financial centers.
About Golden Emperor Properties (Hong Kong) Limited
Golden Emperor Properties (HK) Limited is a Hong Kong-based company that offers international properties to clients in Hong Kong and globally. The company works with property developers from Thailand, Japan, Malaysia, the United Kingdom, Europe and many others. The company has a team of dedicated sales agents that can provide consultancy and information on relevant transaction-related topics such as taxation, sales & purchase procedures, payment schedules, and many other.
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