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MELBOURNE, Australia, Nov. 3, 2016 /PRNewswire/ -- WGSN, the global trend authority, released WGSN Insight, a dedicated resource for trends across consumer insights, retail strategy, marketing and innovation. With the launch, WGSN has invested in a global editorial team who will focus exclusively on building content and expertise for the product.
The content strategy was specifically designed to help customers bridge the gap between reacting to today's market and staying focused on future innovation. Reports will be published on everything from generational attitudes, consumer insights, retail strategy and marketing, to innovation, culture, technology, social media and regional specific analysis.
The content will include bite-sized updates and thought starters, alongside in-depth white papers, videos and podcasts. "Clients from across industries tell us they struggle to keep up with the consumer," says Kevin Silk, Managing Director, WGSN. "With our heritage in fashion and lifestyle trends, global network of experts and proven methodology for forecasting, we are perfectly placed to help them navigate this challenge," he adds.
"Our experts are on the ground around the world researching, interviewing and investigating to bring these reports to our clients. Whether you work in innovation, hospitality, beauty, advertising or design, WGSN Insight will make you more informed about the world tomorrow," says Carla Buzasi, Global Chief Content Officer.
To help bring WGSN Insight to life, WGSN will host their Futures summit in Sydney and Melbourne on 15 and 18 November respectively. For the first time, Carla will host both WGSN Futures summits in Australia.
Lorna Hall, Head of WGSN Insight, will offer a commercial perspective on the latest retail and marketing strategies, while Andrew Grill, Global Managing Partner from IBM Social Consulting, will discuss the impact of major social influencers in Melbourne.
These keynotes will be followed by dedicated creative sessions where Greer Hughes, WGSN Mindset Senior Consultant and Yianni Giovanoglou, Trend Specialist Australia/New Zealand will present key trends for womenswear and menswear respectively.
Attracting more than 1,000 attendees season after season, WGSN Futures allows industry members to connect with each other and WGSN members. Check out highlights from the last edition of WGSN Future Australia: https://youtu.be/kV2KLafSius
"The WGSN team deliver a wealth of insight and information in a digestible format. More and more forward thinking leaders are using the event as an opportunity to come together as a team off-site. Collectively as a team they interpret the content on the day, generating tangible commercial ideation to take back to their business," says Lisa Ramsay, WGSN Regional Director- Asia Pacific.
Limited tickets are still available. For registration details on WGSN Futures summit, visit: https://lp.wgsn.com/futures-australia-2016
About WGSN
WGSN (www.wgsn.com) is the world's leading trend authority for creative thinkers in over 94 countries.
Our services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. We help drive our customers to greater success. Together, we Create Tomorrow.
WGSN is part of WGSN Limited, comprising of market-leading products including WGSN Instock, WGSN Lifestyle & Interiors, WGSN Styletrial and WGSN Mindset our bespoke consultancy services. WGSN is owned by Ascential plc, a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions and Festivals, and Information Services. www.ascential.com
Contact:
Patricia Wong
Email: patricia.wong@wgsn.com
Tel: +61-3-9534-3900
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