SHANGHAI, April 21, 2016 /PRNewswire/ -- The global design and strategy firm, frog, has developed Yibu to enable children to learn about the world around them and feel empowered to positively influence it. The platform includes five crafted wooden toys embedded with sensing technology, connected to a character experiencing environmental challenges on-screen.
Yibu is designed as a modular system that could support a variety of different games that connect to the sensing toys. The sensing toys gather real-time environmental data and, together with location-based data, influence the digital game. By moving around and placing the toys in different situations, the child discovers how temperature, sound, light, direction and wind influence the digital character.
Simone Rebaudengo, Senior Interaction Designer, frog Shanghai said: "There are many solutions in the market today that use sensing technology to help us measure, and control our lives. As designers, we have an opportunity to transform the use of sensing technology and empower kids to safely explore the world using a new set of tools."
Yibu solves an increasingly common challenge for parents and children around the world: keeping kids active and healthy. In the United States, according to a nationwide survey conducted by Common Sense Media, 72 percent of children 8 or younger used a mobile device in 2013, for example, compared with 38 percent in 2011. Kids are spending more time indoors and alone with their digital screens than ever before, often at the expense of physical activity.
Yibu was created in the frog Shanghai studio as part of frogLabs™ – a platform dedicated to encourage frog employees to experiment, research and prototype with emerging technologies, guided by user-centered design principles as well as market realities. Independent from client engagement, a multi-disciplinary team of Design Technologists, Interaction, Visual, and Industrial designers, experimented with multiple sensor interactions, character development, and generative storytelling to bring Yibu to life.
frog seeks to inspire organizations and investors in the toy retailing, smart toy, gaming and education markets to make kids' screen time a more meaningful and physically active experience.
ABOUT FROG
frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
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Sherry Shi
Allison + Partners
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sherry.shi@allisonpr.com
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