HONG KONG and MACAU, Jan. 22, 2013 /PRNewswire/ -- To highlight and champion the work of the Chief Financial Officer (CFO), ACCA (the Association of Chartered Certified Accountants) will be running a campaign throughout January 2013.
The aim of the campaign is to start 2013 with the spotlight shining on the vital role the CFO will play in the success of their companies as the year progresses.
Explaining the campaign further, Helen Brand, chief executive of ACCA added: "January, the beginning of the new year in many countries, is a good time to support the work of CFOs and the central role they play in business strategy. The campaign will also raise awareness of ACCA's work on issues faced by the CFO, and to bring together a range of research and resources we have produced recently."
To develop its resources, ACCA has been working with its global strategic partner, IMA, the US-based association of accountants and financial professionals in business, on a range of CFO publications.
Jeff Thomson CMA, President and CEO of IMA, commented: "This campaign links seamlessly with our joint work on the world of the CFO. Our latest report showed how the role of the CFO is changing, with CFOs surveyed for the report saying that cost reduction, financial control, and the emerging responsibility of forecasting are the top three priorities for today's finance leaders."
This thinking is bolstered by ACCA's 'CFO Month' campaign interviews with Richard Moat, CFO Eircom Group and Alan Johnson, CFO Jeronimo Martins, who are both members of ACCA's Accountants for Business Global Forum, a business focussed think tank. For the campaign, both have commented on the main trends shaping the role of the CFO in the future as being:
And
Helen Brand concludes: "Our expert interviewees say that the role of the CFO has become more complex than in the past. The CFO is being called upon to drive and improve business performance in a demanding business environment. We think it only right that as we start the New Year, we focus on what drives them, what their role is and the challenges they face."
To support the campaign, ACCA has created two online pages where viewers can browse the range of research and support ACCA has developed for CFOs.
The video can be viewed here:
http://youtu.be/9AWgJu04wYQ
The campaign page with Alan Johnson's and Richard Moat's interviews is here:
www.accaglobal.com/cfo
The Global Forum for Business is here :
http://www.accaglobal.com/en/research-insights/global-forums/accountants-business2.html
Notes to editors:
About ACCA
ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants. We aim to offer business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. As the first global accountancy body entering into China, ACCA now has over 22,600 members and 42,500 students, with 7 offices in Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hong Kong SAR, and Macau SAR.
Founded in 1904, ACCA has consistently held unique core values: opportunity, diversity, innovation, integrity and accountability. We believe that accounting professionals bring value to economies in all stages of development. We aim to develop capacity in the profession and encourage the adoption of consistent global standards. Our values are aligned to the needs of employers in all sectors and we ensure that, through our qualifications, we prepare accountants for business. We work to open up the profession to people of all backgrounds and remove artificial barriers to entry, ensuring that our qualifications and their delivery meet the diverse needs of trainee professionals and their employers.
We support our 154,000 members and 432,000 students in 170 countries, helping them to develop successful careers in accounting and business, with the skills needed by employers. We work through a network of 83 offices and centres and more than 8,500 Approved Employers worldwide, who provide high standards of employee learning and development.
