SHANGHAI, Nov 21, 2016 /PRNewswire/ -- RTG Consulting Group released the "2016 RTG City Relevance Report (US Edition)" today, a study ranking US cities by relevance to Chinese outbound tourists.
The report, in association with Hearst China, highlights how a city is portrayed in the consumers' mind through RTG's Relevance Decagon Model - a system designed to measure and display a subject's relevance by associations across 10 individual attributes. Interesting findings include NYC topping the overall city index, scoring highest with Food & Beverage, Shopping, Attractions & Landmarks, Culture, Art & Heritage, Infrastructure & Facilities, and Accommodation & Service.
Top rankings from the City Relevance Report:
Attribute |
Attribute Relevance % |
Most Relevant City |
Natural Landscapes |
92% |
Maui |
Safety & Security |
90% |
Washington DC |
Infrastructure & Facilities |
86% |
New York City |
Food & Beverage |
85% |
New York City |
Accommodation & Service |
85% |
New York City |
Value for Money |
84% |
Maui |
Culture, Art & Heritage |
80% |
New York City |
Shopping |
74% |
New York City |
Attractions & Landmarks |
77% |
New York City |
Entertainment |
71% |
Las Vegas |
"Our focus was to understand not only which US cities are most relevant, but to gain an in-depth understanding of what today's Chinese outbound tourists consider priority attributes of a city," said Angelito Tan Jr., CEO of RTG Consulting Group. "When travelers are planning for an upcoming trip, the process for selecting a destination has many similarities to choosing a consumer brand for purchase. And so this report can have significant value for both city tourism, as well as retail brands, looking to attract the more discerning Chinese traveler".
About RTG City Relevance Report
The "2016 RTG City Relevance Report (US Edition)", was developed and conducted by RTG Consulting Group's Intuition division, with quantitative research support from Hearst China. Analyzing survey data from 1,000 middle and upper class Chinese travelers (25-45yrs old), as well in-depth interviews with 50 respondents from China's Tier 1 and Tier 2 cities, the study weighted a city's relevance across top tourism attributes. The top 10 attributes considered are: Food & Beverage, Shopping, Entertainment, Natural Landscapes, Attractions & Landmarks, Culture, Art & Heritage, Value for Money, Safety & Security, Infrastructure & Facilities, and Accommodation & Service.
Infographics (by city and attribute) from the 2016 RTG City Relevance Report (US Edition) can be downloaded at:
http://www.rtgconsulting.com/img/photos/58327cbe42906.pdf
For additional insights and trends on Chinese travelers in a full report or a workshop presentation, contact RTG Consulting Group at info@rtgconsulting.com.
About RTG Consulting Group
Life isn't static, so make sure your business knows it.
With consumer preferences and industry models constantly evolving, your business can become obsolete in the blink of an eye. At RTG Consulting Group, our teams constantly challenge industry "best practices" to devise and implement tailor made strategies that will ensure your business stays relevant.
We do away with archaic segmentation, converging intuitive research (Intuition), entrepreneurial management consulting (Solutions), and inspirational creative (Inspire) under one roof.
For more information, please visit RTG Consulting Group online: http://www.rtgconsulting.com
To inquire about previous RTG Intuition trend reports in Chinese consumer groups, travel, health/well-being, beauty, wines & spirits, fine furniture, and emerging fashion, please contact: info@rtgconsulting.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/2016-rtg-city-relevance-report-us-edition-300366430.html
